Reavis: Facebook and Twitter are social networks – they’re not a Groupon, they’re a coupon site. People go there to interact, learn new things, discover new ideas. They don’t want to be sold to. If they wanted to be sold to, they would go to the salon’s website and check out the specials. They know where to find that information. But it tends to be a salon's knee-jerk reaction to dump all the promotions on their social sites and hope that brings up their awareness, but if salons are doing that, they’ll discover that people simply aren’t paying attention. They don’t want to see that content or interact with it. People will begin ignoring them, then pretty soon your salon’s Facebook page simply won’t be found in the newsfeed anymore. You’ll just get ignored. Unless it’s a compelling offer...which should have a place in your strategy—it just shouldn’t make up the bulk of it.
SALON TODAY: Give us an overview of this new tool, The Shout Lounge, and how it’s going to help owners manage their social media content.
Reavis: The Shout Lounge was released about a year ago, and it’s an online social media management tool where owners can go to our website and link all of their social media networks into one hub where they can manage them in one place. They have a calendar where they can schedule all their social media posts across the week, and they will go out automatically. Any responses can be sent to the user via email so they can see them on their iPhone or Android, so they can see quickly if they need to respond or let the conversation flow. It has a full reporting area as well, so they can see what’s working and what’s not—allowing them to revise their social media strategy as necessary.
The most exciting area of The Shout Lounge though is the new functionality that we are releasing now. It’s a place where salons can subscribe to content that’s already written and researched for their page. So for example, the salon could subscribe to all the product companies they carry in their salon, or maybe a few beauty bloggers or maybe a few different lifestyle magazines that carry content that resonates with that salon’s brand. They will see a list of all this content in The Shout Lounge. Then with one click and they can put it into their calendar to post. It really cuts down on the amount of time salons need to spend researching content because it’s already pre-written and it has unique images and unique links that can be added to their Facebook and their Twitter. To date, salons who have been using it are reporting it’s cutting down on the time they spend researching content by 50 percent.
To learn more about The Shout Lounge, visit TheShoutLounge.com and sign up for a 30-day trial or sign up for a package starting at $19 per month. In addition, anyone interested in submitting content they think would be relevant may also visit the site for more information.