Do I Need a Salon App?
So, it’s clear salons need to establish mobile versions of their website, but what about a mobile app? Isn’t that the same thing? No, although they can look very similar, says Ehlers.
“A mobile website is just that—a link to a site that is designed specifically for a smartphone or device, and they can be designed with a ‘bookmark’ feature that can be downloaded onto a smartphone, so that’s why they can be mistaken for an app,” says Ehlers. “An app on the other hand, is downloaded and installed on your device—it’s not shown through a web browser, and they much be accessed through sites like they Apple App Store or Android Market. Apps then can be accessed without an internet connection.”
Apps, on the other hand, are primarily used for interactivity—think gaming, personalizing details, calculating, reporting. “Personally, I can think of very few scenarios from a salon owner standpoint that would ever make sense to spend the significant time and money needed to create their own app.”