The Business of Hair Color: Promote Color Selfies

By Stacey Soble | 04/01/2014 2:56:00 PM


click image to zoom You don’t have to look much further than this year’s Oscars and Ellen’s record-breaking tweet to witness the power of the selfie. In today’s social media-driven world, your client’s selfie with a tag to your salon is a golden endorsement and exposure to a new world of potential clients.

Patrick McIvor, artistic and Techniculture director of Goldwell and KMS, encourages salons to get their guests to start taking pictures of themselves. “Create places in your salon and special opportunities that make them want to take that picture and post it to their favorite social medium,” he says. “Stylists should offer to take a before and after with the client’s own phone, then invite them to tag the salon when they post it. Run a promotion that offers them a sample service or product as gift or a discount if they take a picture with their stylist and post it. Get a fun mirror than clients can take their picture in or paint a Hollywood star on the ground with a sign that says, ‘A spot for your best selfie.’”Shop Modern Salon - Patrick McIvor







Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at


Comments (0) Leave a comment 

e-Mail (required)


characters left