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By Lauren Quick | Updated: 04/11/2014 3:56:00 PM
Being good to the Earth as well as to your clients is becoming an increasingly vital part of the salon industry. We ask an owner, distributor and manufacturer, “What is your company doing to be a good environmental steward, and how do you communicate that to your clients?”
By Stacey Soble | Updated: 04/01/2014 3:52:00 PM
Color educator, experts and top artists offer 19 tips and strategies for building this most lucrative service category.
By Stacey Soble | Updated: 04/01/2014 3:40:00 PM
Alan Kossof, of Teddie Kossof Salon and Spa, details a multi-step plan to sell an upgraded color service.
By Stacey Soble | Updated: 04/01/2014 3:36:00 PM
Chris Sulimay points out the best time to retail to color clients.
By Stacey Soble | Updated: 04/01/2014 3:08:00 PM
The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.
By Stacey Soble | Updated: 04/01/2014 2:56:00 PM
Patrick McIvor suggests creating spaces and opportunities for clients to take selfies of their new color.