Beth Bewley, Co-Founder of Eufora International, San Diego, California
As a former television producer and owner of a video production and marketing company, Beth Bewley brings a unique perspective to Eufora International, the haircare manufacturing company she launched with her husband Don in 1995. Drawing on her entertainment background, this mother of three started her Eufora career by producing the company’s educational road shows and national platform work. Today, she drives the Eufora’s direction and business strategy and is active in developing its distributor programs, teaching business classes at its Artistic Enhancement Center, launching marketing initiatives and organizing business operations.
Do you believe a woman in the professional beauty industry can “have it all?” And, what does that mean to you?
“To most women, including myself, ‘having it all’ means a successful career, nurturing and raising happy, well-balanced children, managing a household and enjoying a successful, loving relationship with their partner. Women can have it all, but not without a little help from some friends and family. You won’t find the most successful women saying, ‘I have it all and I did it all by myself.’”
In the pursuit of “having it all,” what sacrifices have you had to make, if any?
“I had to sacrifice my long-held belief that “superwoman” was a real concept. When I began my career as a young woman in broadcasting, it became the focus of my life. My career consumed all of my time, energy and passion, and I loved it. When a great man came into my life, I had two passions, and it all worked because he was, and is today, my biggest fan and a great supporter of my career and success. I believed that I could do it all; however, when my children were born a year and a half apart, everything changed. I had to resign myself to the fact that I couldn’t give everyone and everything the time and attention needed without some help. I was fortunate to have a husband who was a great partner in caring for our kids, our home and our relationship.”
If we were looking through a scrapbook of your life, what would be your favorite page?
“One day, about 10 years ago or so, I received a card from my daughter on Mother’s Day. She wrote a letter not just about how she felt about me as a mother, but also how she felt about me as a woman and role model. She talked about how proud she was of me for everything that I accomplished in addition to being a great mom. Needless to say, I cried. As a working mom you wonder if your kids will understand or resent you for having a demanding career. I hope that I’ve been a good example to my kids of how you can balance being a parent and also fulfill your own personal and professional dreams.”