Katy Gassaway and Jentry Petzold, owners of The Black Cat Salon & Spa in Kailua, Hawaii, says one of the most unique things about their salon is their hellos and goodbyes: ""Whenever anyone walks into or out of our salon, everyone, including everyone at the front desk and all the stylists, even those with clients, takes a moment to greet them or thank them. Our friendliness has actually startled some people!"
Once in the salon, staff at Blu Salon Aveda in Arcadia, California, Owner Kim Hansen offers both a unique greeting and a parting gift: “Our guests are greeting with a smile, hot scented towels, cups of comforting tea, or if it’s cocktail hour—Blue’s Cocktail of the Month. Within 48 hours of the service, clients are contacted and asked how they are enjoying their new look and offered a complimentary blowout to enjoy in the next two weeks.
At Omagi Salon and Spa, in Louisville, Kentucky, owner Marian Sang also has a surprise for new clients: “During the salon and spa tour, guests are invited to enter their name into a drawing for a free service which is given away once a month.”
Patrick and Roberta Heaney make sure guests enjoy visits to Mango Salon in Richmond, Virginia, with their Mango Concierge: "Using mobile technology, the Concierge helps guests pre-pay and re-book while still in the chair, saving them valuable time. This convenient service also helps them arrange local lunch or dinner deliveries or that Starbucks drink they didn't have time to grab on the way in. This additional value-added luxury ensures guests have everything they need to enjoy their service."
Staff at Centre Salon and Spa in Westminister, Colorado, pride themselves on being on time, but on the rare occasion when a stylist is running behind the front desk staff intervenes before the guest starts to fret, say Owners James Pacifico and Cathy Schafer: “We apologize for the wait time, thank them for their patience and give them a Service Recovery Card which can be used for a complimentary service on their next visit.”
Following the guest’s service at Charisma Inner Beauty in Wichita, Kansas, owners Robin and Bob Wolfe have an inspired way of following up: “To show our guests how much we appreciate them, our service providers are required to send a postcard to each new client. To connect the client to the experience they had in the salon, we spray the postcard with the Chakra Balancing Mist the client chose to experience during their service.”
New guests to Eric Fisher Salons in Wichita, Kansas, also receive a special surprise: “To monitor the quality of the client experience we email new guests a thank you with a video-taped message from owner Eric Fisher and a link to complete a survey.”