Neil Ducoff proudly wears Strategies' official 20th Anniversary T-shirt. 20 LESSONS FROM 20 YEARS OF STRATEGIES
Since 1993 Strategies has had one goal: to help businesses operate more efficiently and profitably. The company has worked with thousands of salon/spa/medspa owners, managers and their teams to create businesses that balance profitability with a happy work environment and devoted customers.
“Strategies is a living, breathing entity that tells you if your company is performing correctly and functioning properly. It’s designed to build strong vibrant, healthy companies,” says Neil Ducoff, founder of Strategies and expert on business education. “Our mission is to empower our clients to be the most successful they can be by teaching best practices that result in tangible improvements in each of our four Business Outcomes: Profitability, Productivity, Staff Retention and Customer Loyalty.”
Led by Ducoff, Strategies has a team of coaches and educators who perform seminars, on site training, coaching services and webinars to clients nationwide; offering them the opportunity to streamline and improve their systems, and most of all to grow their profitability.
This year being Strategies' 20th Anniversary, Ducoff lends his top 20 lessons to salon business owners that he's learned from his 20 years in the salon industry.
LESSON #1: Starting a company is an extraordinary experience, but making it through the start-up years and beyond requires incredible passion and belief in yourself.
LESSON #2: Be tenacious and courageous. There will be tough times when you want to throw in the towel. There will be times when you may think you have nothing to give your company. In those times, find the strength to discover new opportunities, and never give up.
LESSON #3: It’s okay to screw up. We all make what we think are great decisions that turn out to be pretty dumb. Learn to own them and learn from them. Know that as a leader, decisions must be made and, no matter how well researched, not all decisions are the right ones.
LESSON #4: Never compromise what you believe in. I have been teaching and coaching Team-Based Pay (TBP) long before Strategies. It is an extraordinary compensation system based on overall performance. I have been told not to talk about TBP at certain venues. I have had doors close on me because people fear something different than traditional commission structures. Strategies would never have survived if TBP didn't work, inspire team performance, control payroll costs and offer growth opportunities far beyond commission. To all the naysayers— knowledge overcomes fear. TBP works.