Fox encouraged each of the stylists to establish a Linked In profile and a professional Facebook page and they encourage guests to connect to those. Before and after images are taken of the guests and with the guest’s permission are tagged to the stylist’s Facebook page, the salon’s Facebook page and the guest’s page.
“Some owners think the employee’s phones are an issue because they are always on them texting and Facebooking, and they see it as goofing off,” says Fox. “But I see it as a generational difference. Yes, we set parameters on how phones will be used, but we encourage staff to use them throughout the day as tools, and a way to connect with clients in a smart and professional way.”
At Canvas Salon and Spa, stylist use iPads to take before and after images of clients which are put in their files and with permission are posted on the salon Facebook page, the stylist professional Facebook and Linked In pages. Fox also believes the iPad helps elevate the conversation that staff engage in with clients. Like Kossof, Canvas Salon encourages clients to use the iPads during their color processing time. And, she charges her employees to keep the salon’s tablets loaded with content on beauty, health and fashion trends; new books and films; as well as information on cool new hot spots in the community and news on local events.
“I encourage staff to follow a persona interest and report on it,” she says. “For example, my manager loves fashion and I have one stylist who is a major reader, and they’ve become responsible for keeping those area current. “It can sometimes be uncomfortable for a young stylist fresh out of school to make conversation with clients in an upscale salon—quarterly, during team meetings we go over all the new things that have been updated on our Pinterest community, and that really helps.”