During the consultaiton, the stylist and client link to the Pinterest boards accessing virtual Look Books. At the brand new Canvas Salon and Skin Bar in Columbus, Ohio, owner Stefanie Fox hired an IT firm and gave them the parameters of what she wanted to create before she opened her salon. The redCHOCOLATE educator envisioned a team of stylists working with iPads with information centrally located so the tablets could be used as consultation and coaching tools.
“The iPads are amazing—clients and hairdressers alike are in love with them!” says Fox.
At the start of a service at Canvas Salon, a guest is handed an ipad and asked to complete a questionnaire, which is a part of the salon’s website accessible only by the team. The stylist then receives an email that populates the guest’s selections for the value-added services she’s chosen for that appointment. Next, Fox has all the redCHOCOLATE consultation forms uploaded via dropbox onto the tablet, which stylists use to help guide the service.
A thorough consultation invites clients to touch their own hair and explain where it feels different, giving the stylist an entry point to talk about possible treatments. Stylists also use the tablets to access the salon’s Pinterest account, where boards have been created for every category of service and every season. “We use the Pinterest application during the color and style portions of the consultation to identify visually where we are going with the guest,” says Fox. “The iPads really raise the level of professionalism of the stylist in the eyes of a client. For example, I had a stylist tell me the other day that she has the pickiest client who is never open to change. But when the client saw she was now working with an iPad and showed her ideas from the Pinterest boards, for the first time that client allowed the hairdresser to perform a style she thought would look great on her. That’s powerful.”
During each client visit, the guest fills out a survey on the iPad, choosing her value-added services. Also, the stylist writes her recommendations into the ipad and presents them to the clients, and emails her a copy. As part of the thorough Canvas color consultation, stylists are expected to recommend up to three color service options for the clients to consider. Fox added a PDF application into the tablet that allows stylists to write directly into the PDFs. “Typically, at this point the hairdresser will offer the guest a beverage and step away for a moment and type up the three recommendations. These are presented to the client, but are also saved in her file and can be emailed to the client,” says Fox. “Sometimes the client will choose to do the more conservative or least expensive option on that day of service, but because we are emailing her the options, which always include the pricing, she’ll mull over the other options and come back and take us up on one of the others at a later appointment.”