SALON TODAY: How does the mentorship help the new talent build up a book?
Bewley: Well, part of it is, the mentor really needs to teach the mentee how to market, how to go out with their cards, how to talk. And, one thing I see with young people today is they are really texting and emailing. So in our salons we were really teaching them how to have a conversation with someone so they were really comfortable handing someone their card, even at a grocery store.
SALON TODAY: If a salon doesn’t have a mentoring program, how can a young stylist find one on their own?
Bewley: Interestingly enough, we are fortunate that at Eufora Corporate we have 170 educators work for us, and if you ask them how they found us, they will all tell you they saw a class and maybe they saw Mickey do a haircut or Stevie D do a haircut or Connie teach a class and they looked up to them and said they want to be like them. And, if you ask all our educators how they got involved with us each one will tell you they have a mentor somewhere in Eufora. As a young hairdresser, I always suggest to always try to hook up with a company, to try and find that person who turns you on. And, if you see someone working on a stage or someone working in a class that inspires you, ask if they will help you. Ask if you can get their cell number. If you don’t put yourself out there, nothing’s ever really going to happen.
In the salon, I’d look for the busiest stylist, the one with the most clients. They might not be the most talented, but they are do something right and they have something to teach you. In the salon scenario, not everyone can be a mentor. When someone calls you their mentor, it’s a very humbling position. No matter what age you are, or how many people you know you’ve changed their lives.