SALON TODAY: You also are very active members of the International SalonSpa Business Network—how has that been important to the growth of your company?
PENZONE: Well, ISBN is a group of salon owners who have multiple locations, and you can have as few as two salons and be a member, and as a group it’s probably the brightest minds in the industry when it comes to the business side. I was on the board for several years—and the organization is made up of really smart business people who run successful salons and operations and there’s a great deal of sharing within the organization. It is to the business side of the industry what Intercoiffure is to the creative and fashion side—it’s where you find the crème de la crème of business. The conferences are great for networking, and the information you receive from anyone in that organization is always helpful. I would advise anyone who’s in the industry—whether they’re just starting out or whether they’ve been around awhile—to be involved in the best organizations you can possibly be involved with. Get involved not only for the information and the networking, but also if as an industry we are ever going to be effective politically, we have to have strength through some of our great organizations.