click image to zoomAt Navii Salon & Spa, owner Tracy Stokes extended hours on their most productive days—Wednesdays and Thursdays—from 10 a.m. to 10 p.m. then split-shift those days, so none of her staff members pictured here have to work the entire 12 hour-day. In addition, Yeager now has all her senior stylists work Wednesday through Saturday, roughly a 40-hour week. “They’re more productive because they have Sunday, Monday and Tuesday off, a three-day weekend every week,” she notes. The salon uses a tiered system that stylists have to work through. As they achieve goals and move up through each level, they move off of Tuesdays to the Wednesday through Saturday schedule, and new stylists rotate into Tuesdays and go through a training program. The new schedule also makes it easier for Rowena to set up staff meetings and do one-on-ones, as most employees are gathered on any given day except Tuesday. While each of these salons has had an overwhelmingly positive experience with their prime time operating hours, the response from clients has also been good. Says Yeager, “The majority of my clients have loved it. I have heard from several of my clients that they wished their doctor’s of ce would do this, they wish their dentist’s of ce would do this.”
Benefits of Prime Time Hours
• Higher pre-booking frequency
• Increased energy in the salon
• Shorter work week
• Reduced operational costs
• Happier stylists
• More time for staff education and one-on-ones
• A better work-life balance
How to Make the Switch to Prime Time
• Do your research. Run reports, analyze data and/or survey clients and staff.
• Build hours around your busiest times.
• Get buy-in from staff.
• Introduce the new schedule as Summer, Back to School, New Year’s Hours, etc. for a logical transition.
• Consider what other changes should go hand-in-hand with the new hours.(e.g., staff meetings, education, training).