It requires leadership across a number of best management practices for a salon and spa to cultivate steady growth and sustain it. From motivating and coaching staff to designing sales-inspiring promotions to creating fresh services and techniques, owners must constantly strive to be at the top of their game to attract new clients while keeping the loyal patrons coming back time and again. For SALON TODAY 200 applicants in this category, it’s simply a numbers game—who among them achieved the highest percentage of growth from gross sales between 2011 and 2012. This year, our Growth honorees grew at rates of 11.2 percent and higher, with a median growth rate of 23.6 percent between 2011 and 2012.

5th Avenue

Carlisle, PA
5thavesalon.com
Jessica McCoy and Tiffany Moll
`11: $628,000
`12: $748,000
INCREASE: 19%
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Redken, Pureology, TIGI
COLOR: Redken
TECH SUPPORT: Mikal, Demandforce
ASSOCIATIONS: PBA
“This year we bought the entire staff iPad minis so they could consult with clients, take before and after photos and make posts to our Facebook page. This small gesture has excited our staff and keeps us on the cutting edge.”

Aabani Salon
Weaverville, NC
aabani.com
James Kitchens/Edward Lee
`11: $345,000
`12: $384,000
INCREASE: 11%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Salon Biz, Demandforce
“We have a drawing for a free product each week specifically for our clients who pre-book and we offer a gift card for 10 percent off the next service for clients of our new stylists who pre-book.”

Acapello Salons Inc.
Scarborough, ME
acapellosalonandspa.com
June Juliano
`11: $1,901,000
`12: $2,135,000
INCREASE: 12%
SQUARE FEET: 1500, 1500, 3000, 2000
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda and  Matrix
TECH SUPPORT: Mikal, Stylenet
ASSOCIATIONS: PBA
“We are committed to educating our entire team not only in technical skills, but communication skills and dialogue. For the past two years, we closed all of our locations for an entire day and rented a beautiful conference room at our local chamber of commerce to hold seminars with some of the finest educators in the industry.”

Alexander's Hair + Skin
Los Angeles, CA
alexandersforhair.com
Jeanne Phares and Bernard Gramlich
`11: $282,000
`12: $402,000
INCREASE: 43%
SQUARE FEET: 2100
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Eufora, Aveda, Hero
COLOR: Aveda, Kemon, Rusk
TECH SUPPORT: Salon Iris, Demandforce
ASSOCIATIONS: PBA
“We don’t allow a ‘my client’ mentality in the salon—we teach staff that clients are guests of the salon and we are all there to serve them. This makes stylists more comfortable asking co-workers to step in assist with a difficult service.”

Animare Salon & Spa
Hampton, VA
animaresalonspa.com
F. Lindsay and Gretchen Arndt
`11: $518,000
`12: $640,000
INCREASE: 24%
SQUARE FEET: 1800, 2500
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Salon/Spa Biz, Demandforce
“We credit our increase in service sales to our rigorous standards in hiring and staffing. We experienced quite a bit of turnover the first year while finding exactly the right people who met our requirements and fit our culture.”

Appearances Hair Color & Design Studio
Westminster, CO
appearancessalonco.com
James & Sondra Thrasher
`11: $632,000
`12: $721,000
INCREASE: 14%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Kerastase, Bumble and bumble, Loreal Professional
COLOR: Loreal Professional, Redkin Shades EQ, Pravana
TECH SUPPORT:  Millennium, Demandforce, Constant Contact
ASSOCIATIONS: PBA
“We offer monthly specials for our returning guests so that they feel just as important as our new guests. We also offer special discounts and acknowledgement for referring new guests to our salon.”

Artbeat Salon & Gallery
Berkeley, CA
artbeatsalon.com
Charlene and Christian Stratton
`11: $1,028,000
`12: $1,160,000
INCREASE: 13%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: STX
ASSOCIATIONS: NCA, PBA
“We train staff to educate each guest, during their service, on the products they are using and why they recommend them for home use. Providing guests—at check out—the recommended products is the most effective retail tool.”

Aura Salon
Jacksonville, FL
myaurasalon.com
Chad Pereira, Edward Pereira
`11: $972,000
`12: $1,164,000
INCREASE: 20%
SQUARE FEET: 3500
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: PBA
“Our marketing strategy is built around what we as consumers use to find the places where we want to spend our money—Google! We know we needed great reviews to get clients to call the salon, so we enlisted Demandforce to help us and had 500 reviews in the first six months!”

Avantgarde Salon
Destin, FL
avantgardeaveda.com
Joseph Rogers
`11: $2,017,000
`12: $2,295,000
INCREASE: 14%
SQUARE FEET: 4300, 1000
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Spa Biz, Demandforce
ASSOCIATIONS: Beauty Industry Council
“We made pre-booking our biggest focus this past year. We met with our staff, showed them current percentages, discussed all the benefits of pre-booking, and started a tracking chart. In the first month, the pre-booking percentages at each location jumped by 10 percent, and one jumped almost 20 percent.”

Bella Bronze Studio's
Akron, OH
bellabronzestudios.com
Joseph Arrowood and Rachael Indermuhle
`11: $305,000
`12: $407,000
INCREASE: 33%
SQUARE FEET: 3200
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $22
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envision, Constant Contact, Redken My Business Toolbox
ASSOCIATIONS: Smart Tan - Michigan
“We take advantage of all of our tanning services traffic to do major cross promotional campaigns. For example, stylists can offer complimentary blowouts to tanners, and if the client pre-books an appointment in the next 10 days they receive 50 percent off a service they’ve never received.”

Berenices
Denver, CO
berenicesdenver.com
Sara Brentano, Lisa Kirkland, Louie Lago, Minica McCrackin
`11: $917,000
`12: $1,205,000
INCREASE: 31%
SQUARE FEET: 3400
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce, WebCloudApps
ASSOCIATIONS: PBA
“Instead of adding a second location, we are expanding our current space on a bustling retail corner in a charming Denver neighborhood. The end result will be a 4,300 square foot salon with 23 stations, eight shampoo bowls and a state-of-the-art color bar.”

Bijou Salon
Skaneateles, NY
bijousalon.net
Kimberly Baker-Bringas
`11: $443,000
`12: $497,000
INCREASE: 12%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Eufora, Morrocanoil, Aveda, Bumble and bumble
COLOR: L’anza, Aveda, Goldwell
TECH SUPPORT: Spa Salon Manager, Demandforce
ASSOCIATIONS: PBA
“At a wedding in France, I noticed the updos all had some micro-crimping weaved in. When I came home, I inquired about this type of crimper with my rep and we got to use it for the performers in the last show of the Skaneateles Summer Theater which created quite a bit of excitement.”

Boheme Salon and Spa
Redding, CA
bohemesalon.com
Aly Evirs
`11: $417,000
`12: $597,000
INCREASE: 43%
SQUARE FEET: 1650
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Aveda, Keratin Complex
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce, Spa Boom
ASSOCIATIONS: I/SPA
“I believe in a business model that supports slow and steady growth and focuses on retention of guests for long-term success. So far, that has worked for us, producing a continued percentage growth of 25 percent each year we have been in business.”


Breeze Salon & Spa
Georgetown, TX
breezesalon.com
Breanna Herriott
`11: $2,730,000
`12: $3,149,000
INCREASE: 15%
SQUARE FEET: 2500, 3000, 3400
TOTAL EMPLOYEES: 68
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: ABN, NCA
“We are very active in our local Chamber of Commerce and have built most of our relationships through new business openings and Chamber events. We not only usually gain the employees of these businesses as clients, but their customers as well.”

Brio Salon Inc.
Lethbridge, Alberta
briosalon.ca
Heather Tytula
`11: $680,000
`12: $814,000
INCREASE: 20%
SQUARE FEET: 2500
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
“There are many initiatives that Brio has taken on to ensure that growth continues. All these systems are deeply rooted to three key practices: Great Systems, Great Culture, and Great People.”

Caruh Salon & Spa
Seattle, WA
caruh.com
Cyndi DeSoto
`11: $1,442,000
`12: $1,603,000
INCREASE: 11%
SQUARE FEET: 3500
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPOPT: Salon Biz, Demandforce
ASSOCIATIONS: PBA
“It’s very difficult to build a business when you are pushing a boulder up hill by yourself. I embraced the ‘7 Behaviors of Beauty’ that create a presence other people want to be around, and I teach these to my staff so they understand what attracts people and invites them to stay.”

Catwalk Hair Studio
Bryan, TX
www.catwalkbcs.com
Tiffany & Marietta Henley
`11: $340,000
`12: $424,000
INCREASE: 25%
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Aquage, Redken, Pureology
COLOR: Redken, Goldwell, Joico
TECH SUPPORT: STX
ASSOCIATIONS: Summit Salon
“Our most successful marketing event has been our annual CatWalk Hair Studio Fashion Show that is hosted by a local bar owner and is a collaborative event with five area boutiques. Those who bought VIP seating to the show received a gift bag filled with a few salon products and Cat Cash, which offers a discount on a $50 service.”

Centre Salon & Spa Calabasas
Calabasas, CA
centresalon.com
James F. Pacifico
`11: $599,000
`12: $812,000
INCREASE: 35%
SQUARE FEET: 1945
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SALON SOFTWARE: SalonBiz, SpaBiz, Demandforce
“In 2011, we promoted a front-line team member to salon manager and it turned out to be the best decision. Gina has a strong commitment to get the staff in gear, enforcing our often ignored policies and coaching every single week to company benchmarks. Not only did our benchmarks grow, but so did the service providers’ commission levels.”

Centre Salon & Spa, Tiffany Plaza
Denver, CO
centresalon.com
James F. Pacifico
`11: $835,000
`12: $937,000
INCREASE: 12%
SQUARE FEET: 2100
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $36
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, SpaBiz, Demandforce
“We have incentives throughout the year that invites our guests to post a review which will then enter them into a contest to win free products and services. We love sharing guest reviews during monthly team meetings as how staff loves recognition and it motivates them.”

Centre Salon, Lakewood
Lakewood, CO
centresalon.com
James F. Pacifico
`11: $871,000
`12: $1,019,000
INCREASE: 17%
SQUARE FEET: 3300
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $33
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SALON SOFTWARE: SalonBiz, SpaBiz, Demandforce
“We pay $20 cash to service providers to ‘Beat Your Best Week’ and to our guest service team for product per product ticket (PPPT). This has led to our increase in service sales of 17 percent, product sales of 17 percent and average PPPT of 5 percent.”

Cortello Salon
Jacksonville Beach, FL
www.cortello.com
Ryan Fitzgerald, Courtney Costello
`11: $1,413,000
`12: $2,299,000
INCREASE: 63%
SQUARE FEET: 3,900
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Kerastase, Shu Uemura, KMS
COLOR: Goldwell
TECH SUPPORT: Millennium, Demandforce
“We created the Hairline Touch Up, which costs about half of an all-over color service while still producing great results. Now, color clients typically visit every 8 weeks—a huge increase from the previous 13 weeks. As an added benefit, our retention rate on exisiting color clients increased to more than 90 percent.”

Douglas Carroll Salon
Raleigh, NC
douglascarrollsalon.com
Douglas Carroll David
`11: $1,978,000
`12: $2,426,000
INCREASE: 23%
SQUARE FEET: 6900
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: TIGI, KMS, Goldwell
COLOR: Goldwell, Redken
SALON SOFTWARE: Millennium
INTERNET MARKETING SYSTEMS: Demandforce
ASSOCIATIONS: Intercoiffure, NCA, PBA
“At the beginning of 2011, we transitioned from a commission-based pay system to team-based pay, and hired Strategies to assist with the transition. This single change allowed our team to provide better customer satisfaction which resulted in a more financially successful year.”

Dr. Flys Salon
Joplin, MO
drflyssalon.com
Robyn Paul and Arista Grubbs
`11: $720,000
`12: $970,000
INCREASE: 35%
SQUARE FEET: 1000, 1000, 1000
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $31
BEST-SELLING RETAIL: Redken and Pureology
COLOR: Redken
TECH SUPPORT: Clientrak
ASSOCIATIONS: ABN, NCA
“We have New Talent night to bring in new guests and treat them with an amazing experience and a gift to make them want to reserve their next appointment with us. We also do call backs, and if guests aren’t fully satisfied, we catch it in time and make it right.”

DV8 the salon
Grapevine, TX
dv8thesalon.net
Lisa Justiss/ Candice Hammit
`11: $520,000
`12: $603,000
INCREASE: 16%
SQUARE FEET: 1888
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: STX
“Our business focus is on quality over quantity. We are hair-specific—we don’t offer any services besides hair, and we want our stylists to be the most skilled hair artists in the whole region.”

Ecco Salon
suite 120, WI
eccosalon.com
Sarah and Trent Lange
`11:
$715,000
`12: $808,000
INCREASE: 13%
SQUARE FEET: 1900
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SALON SOFTWARE: SalonBiz
TECH SUPPORT: Demandforce
ASSOCIATIONS: NCA
“Our management team has deployed a number of internal systems to measure the satisfaction of clients. Using traditional methods combined with social media analysis, we’ve moved towards centralizing our business model around the client to help gain perspective on current and future market shifts.”

Eden Salon & Spa
Oakwood, OH
edenoakwood.com
Mary Nagle and Kelly Long
`11: $326,000
`12: $455,000
INCREASE: 40%
SQUARE FEET: 1600
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SALON SOFTWARE: SalonBiz
“To continue to fuel growth within our staff, we offer in-house training twice a year, pay 50 percent of our staff’s Aveda classes and when a staff member travels for training, they return to coach others with new products and techniques.”

Edge Hair Design
Canton, OH
edgehairdesign.com
Patricia Chaney
`11: $620,000
`12: $737,000
INCREASE: 19%
SQUARE FEET: 2400
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Pureology, Redken
COLOR: Redken
TECH SUPPORT: Envision, Demandforce
ASSOCIATIONS: NCA
“We recently did hair and make-up for 30 models in a local fashion show for 3,300 people. We are already seeing a great return in guest count from this show, and have booked three more fashion shows where we will do hair, clothes and make-up.”

Elan Hair Studio
Sea Girt, NJ
elanhairstudionj.com
Kellie Diana Johnson
`11: $708,000
`12: $1,099,000
INCREASE: 55%
SQUARE FEET: 2500
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: Redken, Pureology, Shu Uemura
COLOR: Redken
TECH SUPPORT: STX, Redken Business Tools
ASSOCIATIONS: NCA, PBA
“We want our clients to feel that they are part of Elan. Monthly perks give back to our clients with ‘enter and win’ contests. By offering something new every month, it gives us the chance to boost our sales and the clients have the opportunity to try something new.”

Elayne James Salon & Spa

Middletown, DE
elaynejamessalon.com
Jessica Luppold Galoff
`11: $764,000
`12: $882,000
INCREASE: 15%
SQUARE FEET: 2100
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Pureology, Redken
COLOR: Redken
TECH SUPPORT: Millennium, DemandForce, Constant Contact
ASSOCIATIONS: PBA
“We moved away from large advertising campaigns and directed our budget to Google and Facebook ads, and the return has been amazing. We also run marketing signage and change our displays every quarter.”

Elements Salon
Houston, TX
www.elements-salon.net
Rob and Tarah Schumske
`11: $475,000
`12: $669,000
INCREASE: 41%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
“Growth comes from creating the right culture in your business over the long-term, so you have happy employees that deliver a consistent product. As owners, it’s up to us to create that culture, and it’s not an overnight process.”

Evan Todd Spa & Salon
Indianapolis, IN
evantoddindianapolis.com
Todd & Cindy Leuck
`11: $448,000
`12: $961,000
INCREASE: 115%
SQUARE FEET: 5000, 4000, 2400
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Insight, Demandforce
“We hit the ground running with Indianapolis’ first Superbowl! It was a huge success, and we now share our corporate ‘eventing’ model from it with various corporations, law firms and professional sports groups. These business partnerships have been instrumental in bringing in huge wellness parties.”

Evolve Salon and Spa
Center Valley, PA
evolvesalonspa.com
Alan Robell and John Riniker
`11: $795,000
`12: $1,209,000
INCREASE: 52%
SQUARE FEET: 3700
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, DemandForce, SpaBoom
ASSOCIATIONS: PBA, Lehigh Valley Chamber of Commerce
“One area of growth of us has been sales of series services. A series includes a bundled number of services—three or six—purchased in advance. This gives guests additional value for their dollars, while boosting our service sales, filling our appointment book and building guest loyalty.”

Five Senses Spa and Salon
Peoria, IL
fivesensesspaandsalon.com
Paola Hinton
`11: $1,119,000
`12: $1,346,000
INCREASE: 20%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $39
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Salon Iris, Demandforce
ASSOCIATIONS: PBA
“We continue to refine our processes on retail and back bar inventory. We determine how many products to stock, the amount to have on hand, monitor reorder points and adjust as necessary. These efforts have helped us minimize ordering to approximately every three to four weeks.”


Flying Scissors Salon
Clermont, FL
flyingscissorssalon.com
Giovanny Andrade
`11: $352,000
`12: $471,000
INCREASE: 34%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $ 41
BEST-SELLING RETAIL: Pureology, Redken, Bosley
COLOR: Redken, Pravana
TECH SUPPORT: Salon Iris, Demandforce, Benchmark Mail
ASSOCIATIONS: PBA, Summit Salons
“By utilizing cutting-edge software technology, online booking, internet marketing, and interactive confirmations/reviews, we have been able to lead the way in today’s world of conveninence and customer service.”

Fringe Hair Salon
Seattle, WA
fringeseattle.com
Jazmine Shannon
`11: $265,000
`12: $314,000
INCREASE: 18%
SQUARE FEET: 1200
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $53
BEST-SELLING RETAIL: Oribe, Bumble and bumble, L’Oreal
COLOR: L’Oreal
TECH SUPPORT: Salon Iris, Constant Contact
ASSOCIATIONS: NCA
“Upon checkout, all new clients receive a small bag containing samples, a Thank You note and certificates for a second discounted service. We have found that a client who visit once may come back or not, but a client who visits us a second time tends to become a regular.”

G Michael Salon
Noblesville, IN
gmichaelsalon.com
Greg Lee
`11: $254,000
`12: $531,000
INCREASE: 109%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $58
BEST-SELLING RETAIL: J Beverly Hills, Hot Tot
COLOR: Schwarzkopf
TECH SUPPORT: Vagaro Online Scheduling
“As a management team, we are constantly seeking out new, creative and innovative ways to fuel our growth and increase our numbers. We regularly set aside time to brainstorm and research what the leading contributing factors to growth are in our industry.”

Garbo A Salon & Spa
Austin, TX
garboasalon.com
Marsha Power
`11: $999,000
`12: $1,152,000
INCREASE: 15%
SQUARE FEET: 2400
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce, Constant Contact, Heavenly Group
ASSOCIATIONS: PBA
“Love, integrity and consistency are our founding principles. Our mission goes far in propelling our business culture, and this culture propels our business operations and helps increase the loyalty and experience of each guest and employee who enters Garbo.”

Gavin Scott Salon & Spa
Stow, OH
gavinscottsalon.com
Kristie Warner and Anne Davis
`11: $823,000
`12: $1,080,000
INCREASE: 31%
SQUARE FEET: 3200
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Bumble and bumble, Mantra, Nioxin
COLOR: Wella
TECH SUPPORT: Mikal
INTERNET MARKETING SYSTEMS: Demandforce
ASSOCIATIONS: PBA
“Community marketing is probably the largest aspect of our exposure. People love to see us supporting the community they live in. We have partnered with the Red Cross, the Battered Women’s Shelter and the Griefcare Place, exposing us to thousands of potential clients.”

Ginger Bay Salon & Spa
St, Louis, MO
gingerbay.com
Laura A. Ortmann and Jeffrey N. Evenson
`11: $4,759,000
`12: $5,741,000
INCREASE: 21%
SQUARE FEET: 10,000, 2800
TOTAL EMPLOYEES: 100
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium, Demandforce, Constant Contact
ASSOCIATIONS: PBA, 2-to-10 by Qnity
“We have sent more than 30 percent of our team for RedChocolate color education. No other education has had a more immediate and dramatic impact on guest retention. We even had our spa managers attend, so they could translate the hair team practices to all of our spa teams.”

Haircolor Xperts
Charlotte, NC
hcxcharlotte.com
Debbie Krupa
`11: $352,000
`12: $445,000
INCREASE: 27%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $50
COLOR: Wella
TECH SUPPORT: Shortcuts
“The key to the growth of our salon during tough economic times has been communication, trust and a superior standard of service. All of which work hand in hand to foster key relationships. Communication in our salon begins with weekly staff meetings.”

Headlines THE Salon
encinitas, CA
headlinesthesalon.com
Gayle Fulbright
`11: $1,393,000
`12: $1,617,000
INCREASE: 16%
SQUARE FEET: 2700
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Eufora
COLOR: Kemon, Davines
TECH SUPPORT: STX
ASSOCIATIONS: PBA
“Headlines stylists are educated and trained with in-salon classes on how to network and market themselves. They are fully committed to the belief that they are 50 percent responsible to grow their business, and we provide the tools to build their confidence and provide the ability to showcase themselves on local television, at fashion shows and with photo shoots.”


Hollywood Hair
Centralia, IL
hollywoodhairsalonandspa.com
Sonya Gettinger
`11: $571,000
`12: $653,000
INCREASE: 15%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: JPMS
COLOR: JPMS
TECH SUPPORT: Millennium, Demandforce, Salon Builder
ASSOCIATIONS: Cosmetologists Chicago
“We constantly strive to grow our business by setting goals, tracking them daily and ultimately achieving these goals. The specific programs that have contributed to our growth in the past year include Blow Out Boot Camps, Style Labs, Princess for a Day parties, and VIP services.”


HQ Salon and Spa
Portage, MI
hqsalonandspa.com
Angie Schirripa and Melissa Brockelbank
`11: $768,000
`12: $913,000
INCREASE: 19%
SQUARE FEET: 4800
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envision, Stylenet
ASSOCIATIONS: The Day Spa Association, PBA, Summit Salons, Crystal Focus
“We focus on scripting the up-sell of services like Redken Chemistry Shots, waxing, Shellac manicures, pedicures and makeup applications. Existing guests are purchasing more than they were scheduled for, resulting in a one-stop shopping experience for guests.”

Joli Salon & Spa
Lexington, KY
jolidayspa.com
Jessica Beall
`11: $256,000
`12: $552,000
INCREASE: 116%
SQUARE FEET: 2300
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, DemandForce
“We are able to see profit gain year after year by solidifying the loyalty of current guests and boosting their sales per visit by nailing down our culture. Our staff receives weekly training on specified services and rituals that keep guests happy and coming back.”

Kai Salon and Spa
Champlin, MN
kaisalon.com
Laura and Adam Pardo
`11: $582,000
`12: $765,000
INCREASE: 31%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: PBA
“We opened in May 2008 just as the economy was crashing. One of the things we did was have a lot of community involvement and take the time to make door-to-door introductions. We met a lot of our clientele just by being out in the local community.”

Kristen Salon
N. Chelmsford, MA
kristensalon.com
Cristina Kohlman
`11: $250,000
`12: $349,000
INCREASE: 40%
SQUARE FEET: 2840
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE:
BEST-SELLING RETAIL: Oribe, Moroccanoil
COLOR: Kemon
TECH SUPPORT: HairMax, I Contact
“We Facebook last-minute openings and offer clients a promotion to fill in the gaps. We also have a $25 for $25 referral program. Every client who refers a new client receives $25, as well as the new client for just coming in.”

La Tierra Salon & Day Spa

Highlands Ranch, CO
latierrasalon.com
Kelly Wharry and Walt Wharry
`11: $1,446,000
`12: $1,759,000
INCREASE: 22%
SQUARE FEET: 4100
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SALON SOFTWARE: SalonBiz, SpaBiz, Demandforce
ASSOCIATIONS: PBA
“As we grow each year, we are able to give more to our employees in the form of health insurance benefits and a 401(K) plan, and they give more to us in return in the form of productivity.”

Lavish Color Salon
Cleveland, OH
LavishColorSalon.com
Tracey Watts Cirino & Anthony Cirino
`11: $414,000
`12: $578,000
INCREASE: 15%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Pureology, Redken, Brazilian Blowout
COLOR: Redken
TECH SUPPORT: SalonBiz, Demand Force
ASSOCIATIONS: ABN, NCA, PBA, Summit Salons
“Incentives to neighboring communities in a five-mile radius puts us in the radar of new residents. A reusable cloth goodie bag filled with a welcome letter, four unique coupons and product samples geared to specific hair types is presented to new guests.”

Lemon Lime Salon, Falmouth
Falmouth, MA
C. Adrian Morris
`11: $311,000
`12: $422,000
INCREASE: 36%
SQUARE FEET: 1200, 300
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: JPMS, Aveda
COLOR: JPMS, Aveda
TECH SUPPORT: SalonBiz, Constant Contact
“Cross promotion begins with the first phone call. All new haircut guests are introduced to color via offering our complimentary color consultation and face-frame foils. This is why our color percentage is at an industry high.”

Lemongrass Salon
Fort Worth, TX
lemongrasssalon.com
Rick and Kristin Cheek
`11: $2,375,000
`12: $2,938,000
INCREASE: 24%
SQUARE FEET: 2200, 1100, 2600
TOTAL EMPLOYEES: 49
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SALON SOFTWARE: SpaBiz, DemandForce
“We plan weekly education for our staff, covering topics from personal development, health and wellness, global concerns, customer service, creative cutting and colo to home-care recommendations. And, we stimulate their creativity with photo shoots and fashion shows.”

The remaining 50 honorees in growth will be revealed on December 12.