Throughout your professional history, what’s the best lesson you’ve learned after making a mistake?
We over expanded opening new locations and did not budget for the impact of the recession. We did not anticipate government policy changes for our academy division. The first impact was to our financial health and the next to our employee morale. Like the concepts described in the book Good to Great by Jim Collins, these difficult times really refined how we operated our business—we are an example of how companies can improve by going through difficult times.
From whom or what do you draw your strength, courage, vision?
I have always had intuition on where the industry was going, and the courage to grow my business in that direction. For example, we developed the EvelineCharles product lines and we opened beauty schools.
Ultimately, I have been driven to always do my best, and I do not compare myself to competitors—you cannot be a leader if you are following others. With my team, I often refer to the feeling of satisfaction when you are climbing a mountain. When you are climbing a mountain, you are growing—if you don’t feel like you are climbing, you are coasting or falling behind.
As you grew your company, what, if anything, has held you back?
I think of myself as a visionnaire—I am rich with vision. I was held back by not having enough money to keep up with my vision.
What is the number-one quality you look for when hiring employees, and how do you evaluate if they possess that trait?
In regards to management positions, the ability to confront is something that many people have trouble doing. It seems to be the quality that sets our successful managers apart. Confronting ensures issues are addressed, allowing the opportunity to the reporting team to be successful. We attempt to assess this at the interview phase by asking them about the most difficult conversations they’ve had at work. From these answers we can evaluate their ease or discomfort with difficult conversations. I have good judgment and instinct to evaluate people quickly.
What’s the best thing an employee/colleague ever said about you?
The best compliment I have received by my business colleagues was being honored as the first female inducted in the Alberta Business Hall of Fame.
If you were training another woman to take over your job, what’s the most important advice you would offer her?
Think big and ask questions. My success has come from always thinking of where the company could go next, and I would want this to continue though my successor. Asking questions helps keep a pulse on where the team is at and keeps the team connected.
If you were to look at scrapbook of your professional career, what would be your favorite page? Which page would you like to remove?
The most recent page would be my favorite—I am very enthusiastic about where the company is at today, it really is still just the beginning of our company’s story. I would not remove a page—I have learned the lessons I needed to learn along the way.
If someone were to write a book about your life, what would be an appropriate title?
Think Big, Grow Big
If you weren’t in the beauty industry, what would you be doing?
I have always had a passion for fashion, clothing and fitness.
What are you working on now? What’s your next professional step?
I am building a board of directors for my company and I will be the chairman for the board. Quarterly we will meet and review the financial performance and brand objectives. This is how I feel I can best support the leadership team I have chosen to run the company. I have taken on Lina as an ownership partner. I have taken the company to this level, and I’m more excited about viewing from the sidelines to see where the company can go.
I’m also currently working with a writer to write my book—Think Big, Grow Big. I am often asked how I reached my level of success, which motivated me to write my book. My hope is that this book helps other entrepreneurs—from any industry—to realize their full potential by thinking big to grow big.
I will talk about how I was a small-town girl who grew her company to be the beauty empire it is today, featuring nine salons and spas, two academies, and a full portfolio of professional and retail products.
How would you like to spend your retirement?
I want to do all the things I always wanted to do, like entertain my passion for fitness and cooking. I would like to spend more time in my homes in Mexico and Kelowna (a wine region in British Columbia). My day would consist of working out for three or four hours—going either to the gym, running, cycling, paddle boarding or kayaking. I also hope to be a grandmother down the road and spending time with my grandchildren. Family and business have always been my two greatest priorities in life.