click image to zoomGetty ImagesChristmas Wreath on Red Door SALON TODAY recently received tips from Tanisha Foster, SalonBooker Senior Salon Product Marketing Manager, that focus on how salons can find success during the holidays.
Prepare your staff for high volume. It’s important to establish and communicate with your team: Who’s working what days and at what times? Who gets what days off? Make sure all holiday requests have been approved and communicated as necessary.
Customize gift certificates for holidays. Relevant, seasonal designs are more enticing to purchase. Customers will be driven to gifts that reflect the occasion they’re purchasing for. Make sure you add your logo to all of your gift certificates and cards for increased brand recognition.
Create an overarching promotional plan that takes into account which promotions you’ll be running and when. Map out opportunities you want to take advantage of on a calendar. Will you be running Black Friday promotions? Christmas promotions? How will you spread them out? Make sure you don’t inundate clients with promotions, but also make sure you’re taking advantage of all your promotional opportunities. Strike a balance!
E-mail your customer base to keep them in the loop about your holiday plans, promotions, and events. The holidays aren’t only about bringing in new clients. You want to get previous clients back in your spa, so make sure you keep them in the loop!
Create a social media plan. Tackle this one by creating a content calendar. Strategize and draft posts in advance to optimize your plan. Do you plan on updating the imagery on your profiles? Now’s a good time to create all of those pieces as well.
Think about décor and your environment. Keep your clientele in mind when you’re planning your holiday décor. What sort of things would make them feel most comfortable and welcome? Do you plan on setting up holiday retail displays? Start planning these things now so you create a cohesive decor plan.
Give back to your community with a charity initiative. Tis the season of giving, after all. Find an organization that has some significance for you, and pair with them for an event.
Do you have a plan to reach gift buyers? Try to reach your less frequent patrons or people who don’t typically visit your spa. This can include men and teenagers who might be buying for family members.
Create a gift guide for buyers. Highlight some of your key holiday offerings in a flier or newsletter. Simplify the buying process for gift buyers so they’re more likely to follow through on making a purchase.