The e-mail finishes with a quick survey, inviting the client to provide info on their experience, rating the experience, and asking questions, such as “Would you come back to this salon? Would you refer a friend?” Reviews and comments are sent directly to Google.
“While we can’t filter reviews, there is a seven-day period before the review is posted publicly. In the meantime, the salon is notified once a review is sent to Google and they have the ability to make a comment. In the case of a bad review, the salon can contact the client to attempt to right a wrong and can express that sentiment in their follow-up public comment,” says Cranston.
Why would you want to encourage clients to ‘review’ your salon? There are a number of reasons, says Cranston. “First, an overwhelming number of these reviews will end up positive. Demandforce is also able to verify that the review came from an actual existing client, and they appear with a certification, which makes them more valuable. And reviews, both positive and negative, are good for search engine optimization—businesses with a higher number of reviews tend to top the list when an internet user searches for “salon” in a specific town,” he points out.
Demandforce also pushes notifications with incentives to clients who haven’t visited the salon in a certain period of time, helps salons to send customized e-mail newsletters, and encourages clients to post comments on their Facebook pages and refer their friends.