The successful referral program for Zanya Spa Salon rewards both existing and new clients.
No marketing strategy in the world can match the power of guest referral. For Zanya Spa Salon, in Lambertville, New Jersey, last year brought a re-birth to their existing referral program. The salon revamped its referral program to truly benefit everyone involved.
“Taking today’s everyday challenges into account, like gas prices and a strained economy, we redesigned our collateral and re-launched the program to reward both the existing and new client with a $20 credit toward their next service,” says owner Zanya Gissler. This enabled the new client to try the salon nearly risk-free and gave a nice reward to existing clients. “The program continues to be a resounding success, responsible for bringing in more than 500 new clients since September 2007,” Gissler says.