Salon Visage (Gambuzza’s salon) in Knoxville, Tennessee, uses a retail strategy that utilizes a good, better, best approach, with three different offerings at different price points. But the salon also chose to focus on one “hairdresser-driven line,” and that line is the one they hone their education on so each stylist understands it inside and out. Rewards programs are centered on this line, the most shelf space is given to this line, new staff members are given samples to experience, and it’s the line that is used at the backbar.
An Inventory Exercise
As an owner, there are a few exercises that can help you strategically think about your retail. First, print off a list of every SKU you haven’t sold one of in the past month. You might be shocked to find how many you have. Ask yourself, do you really need to carry something you haven’t sold in the past month?
Second, look at your retail shelves, and ask yourself, “What was my strategy for the brands I’m carrying?” Can you easily answer that question? Does your strategy make sense for your salon brand?