The entire event was a team collaboration among six staff. The invitations were handmade using an attached hair bond, so guests could see, touch, feel and experience the hair from the get go. Guests were invited to bring the bond to the party so they can attach them to a mannequin at a hands-on station. A live model was “finished” during the event, so guests could see how the extensions are applied and experience the finished look. A short video explained how the hair is obtained, and two stations were set up for complimentary color matching and consultation appointments.
“Empowering and supporting our certified extension specialists and support team to host a hands-on event where our guests, team and beauty school students could interact while experiencing Blo’s commitment to each of them proved to be successful on many levels— including financially,” says Nunes.