Retail + Merchandising

Learn how to merchandise your salon products. Help your retail numbers grow with these tips from Salon Today.


6 Fatal Mistakes Most Beauty Businesses Make

By Stacey Soble | Updated: 06/24/2013 12:01:00 AM
Beautee Smarts' Carol Phillips captivated a room of salon owners at the 2013 Millennium Experience when she pointed out six areas where they are missing the mark in sales.
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Martino Cartier's Unique Sampling Idea

By Alison Alhamed | Updated: 06/23/2013 11:24:00 PM
At the Millennium Experience in Scottsdale, Arizona, Martino Cartier shares an easy sampling idea that may translate into future retail sales.
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YASOU Skin Care, From Concept to Creation

By Lauren Salapatek | Updated: 06/07/2013 10:24:00 AM
Have you ever wondered what the process is for creating a product line? Have YOU ever wanted to create your own product line? The dream came true recently for Theodora Ntovas of YASOU, who has officially launched her new skin care line. Her first product includes a Lux Body Cream made with 99.5 percent organic ingredients. Read her unique story inside on how she went from concept to creation with this brand.
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Join Team MODERN at Premiere Orlando 2013

By Lauren Salapatek | Updated: 05/31/2013 10:57:00 AM
Only a day away, we are counting down the hours until the Premiere Orlando International Beauty Event, June 1, 2 and 3, 2013 at the Orange County Convention Center in Florida. MODERN Editors will be covering the event all three days, capturing video, sharing photos, and posting non-stop about featured artists, style trends, product news and more on Facebook, Twitter and Pinterest. See all the highlights (including dates and times) on the Main Stage, the Hair Color Stage, Global Texture and Barbershop sessions, Nail World, workshops and more.
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SALON TOUR: The DePasquale Beauty Bar

By Maggie Mulhern | Updated: 05/30/2013 11:13:00 AM
The Beauty Bar at DePasquale The Spa in Morris Plains, NJ, is a special 5 seat area devoted to quick services. Get the scoop and tour here from salon co-owner Justin DePasquale.
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Wow Customer Experience, Increase Male Clientele...and More!

By Lauren Salapatek | Updated: 05/29/2013 3:12:00 PM
The Associated Hair Professionals (AHP), a national association supporting hair stylists, barbers, and nail professionals, will be hosting its free Summer Webinar Series from June 2013 through August 2013. The series will include six webinars that will teach attendees how to create a "wow" customer experience, increase male clientele, practice proper infection control, and run effective marketing campaigns.
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