Updated: 10/15/2010 3:26:11 PM
One of the salon’s most valuable sources for education, business, marketing and product advice is the Distributor Sales Consultant (DSC). This month Salon Today asks a salon owner, a distributor and a manufacturer: How do you get the most from your DSC?
Updated: 10/06/2010 2:26:31 PM
Retail sales are more than a great way to boost revenue—offering products to help your clients maintain their new style is just part of good service. How do you decide what lines best support your salon brand? We asked an award-winning salon owner, a distribution executive and a leading salon industry marketing professional:
What is the best process for evaluating a new retail line?
By Lauren Salapatek | Updated: 09/27/2010 4:24:58 PM
Partaking in smart merchandising can help your salon sell more. Displaying a cohesive retail line, with strategic placing, and a dash of creativity can make your salon’s products pop out to the client. Salon Today asked these salon owners about their retailing efforts.
Updated: 09/22/2010 5:02:36 PM
AT COSMOPROF North America Beauty Week in Las Vegas, Moroccanoil (moroccanoil.com) announced a groundbreaking, multimillion dollar, high-tech system that will help deter diversion of its exclusive salon and spa products in ways that were previously considered impossible.