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Architects of Design: A Tale of Two Rivers

Updated: 04/08/2011 4:41:47 PM
TWO RIVERS SPA IN EAGLE, Idaho, opened in 2000 in a 2,000-square-foot space. Two years later, owner Stephanie Baker realized she had quickly outgrown the space and moved to 5,000 square feet and added a salon—becoming Two Rivers Salon and Spa. Fast-forward eight successful years, and add a $750,000 remodel and add another 2,500 square feet, and you have the expansive salon that boasts 15 styling chairs, 10 spa treatment rooms and 16 nail stations, overlooking the surrounding Boise River. Here, Baker points out the important elements of the design.
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Trend Alert: Feathered Frenzy

By Stacey Soble | Updated: 04/01/2011 4:32:29 PM
From rhinestones to bling strands to fine feathers, the Spring beauty shows were rocking with specialty hair extensions. SALON TODAY wondered if clients are equally excited about the trend, so we asked salons what's hot in their own markets, how they are marketing specialty extensions and how clients are responding. While it seems the pending prom season is driving some interest in a little Spring bling, the majority of the momentum belongs to feathers:
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Exploring Shopper-Based Design

By Stacey Soble | Updated: 02/08/2011 2:07:07 PM
The traditional salon retail areas don’t sell product the way they used to because the beauty shopper has changed, says Mark Komanecky, manager of shopper-based design for P&G Salon Professsional. “Today’s beauty shopper has more choices in where and how to buy beauty. More than 200 beauty brands have launched in the last decade, so shopper are more confused. But they’re also savvier—they’re researching products online, studying magazines and discussing with friends.”
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The 14th Annual Salon Today 200: Honoring Salon Growth and Best Business Practices

Updated: 01/24/2011 3:24:24 PM
If you were to pick a theme word for 2011’s SALON TODAY 200, it would be VALIDATION. This year’s competition measured all areas of salon business in calendar years 2008 and 2009—two of the toughest years for all businesses. For a salon to not only survive, but thrive during these years, strong leadership, solid systems, motivated employees and loyal customers were mandatory.
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A Black Friday Homerun

By Stacey Soble | Updated: 12/06/2010 2:10:49 PM
As salon owner Terry Folawn took account of all the specials retailers in her area were offering for Black Friday this year, she decided to implement her own version at The Spa @ Folawn's in San Antonio, Texas. From 6 a.m. to 8 a.m., clients who purchased a $100 gift card received a second $100 gift card for free. For the rest of the day, the not-so-early risers who purchased a $100 gift card received a $25 gift card.
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October Musts

Updated: 10/20/2010 4:10:40 PM
Now’s the time to deck your halls…or rather your front desk, stations and retail displays. While a festive environment can drive gift card and retail sales, there are a few things to consider before you break out the tinsel: Your staff members and your clients most likely come from different faiths, so your decorations should be religious-neutral. Resist the temptation to overdecorate— your decorations simply need to lighten the spirit and remind clients you’re a retail destination.
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