By Stacey Soble | Updated: 01/22/2013 9:15:00 AM
At Serious Business 2013, Shawn Achor, author of The Happiness Advantage, tells audiences the benefits of bringing optimism into their lives, but then also shows them how to do it.
By Stacey Soble | Updated: 01/17/2013 2:48:00 PM
AS THE OWNER of a thriving business, the leader of your team, and a player in a vibrant industry, you need to shake things up from time to time. It re-energizes your business, draws attention from your community and keeps your staff on their toes.
By Lauren Salapatek | Updated: 01/03/2013 1:18:00 PM
From musician to award-winning stylist and platform artist, Joseph Cartegena’s transition was meant to be. "I had the calling to be a hairdresser," says Cartegena. "I created and cut the hair of all my band members. In that I found my calling."
Now, after 26 years in the beauty industry, Cartegena oversees everything on the salon floor as Director Stylist and President of Genacelli Salon and Day Spa. As the newly elected President of Cosmetologists Chicago Board of Directors, Cartegena takes a hands-on roll in Chicago's America's Beauty Show.
By Lauren Salapatek | Updated: 01/02/2013 4:31:00 PM
What advice would you give to improve a salon’s promotion planning strategy? What salon promotions are most effective in driving client traffic? How does an online strategy drive client traffic? What can stylists do to better promote their services?