Retail + Merchandising

Learn how to merchandise your salon products. Help your retail numbers grow with these tips from Salon Today.


The 2013 SALON TODAY 200: Growth

By Stacey Soble | Updated: 01/17/2013 2:43:00 PM
Profiling the 2013 SALON TODAY 200 honorees in the category of Growth.
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STATION BREAK: Joseph Cartegena's Genacelli Gem

By Lauren Salapatek | Updated: 01/03/2013 1:18:00 PM
From musician to award-winning stylist and platform artist, Joseph Cartegena’s transition was meant to be. "I had the calling to be a hairdresser," says Cartegena. "I created and cut the hair of all my band members. In that I found my calling." Now, after 26 years in the beauty industry, Cartegena oversees everything on the salon floor as Director Stylist and President of Genacelli Salon and Day Spa. As the newly elected President of Cosmetologists Chicago Board of Directors, Cartegena takes a hands-on roll in Chicago's America's Beauty Show.
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Ask the Experts: Planning Ahead

By Lauren Salapatek | Updated: 01/02/2013 4:31:00 PM
What advice would you give to improve a salon’s promotion planning strategy? What salon promotions are most effective in driving client traffic? How does an online strategy drive client traffic? What can stylists do to better promote their services?
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McClive Learning Group's Innovative, Online Retail Course

By Stacey Soble | Updated: 12/07/2012 11:22:00 AM
With its new online retail education course, McClive Learning Group promises salons, spas and their staff that retail sales can climb 25 percent in a matter of weeks.
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Facebook Your Way to Success

By Lauren Salapatek | Updated: 12/04/2012 3:13:00 PM
One in every 13 people worldwide are active Facebook users, according to That’s 500,000,000 people who regularly rely on social media. These interactions based on profiles users create, allow you to find old friends, update your “status,” write on friends’ “walls” and more. A Facebook profile is a peephole into your life that others around you can view. Read about why you should consider creating two separate Facebooks, and get tips and tricks of what you can do to boost your portfolio with the help of the one and only--Facebook.
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Stylish Carrying Cases for Stylists and Colorists

By Lauren Salapatek | Updated: 12/03/2012 2:19:00 PM
Check out these durable, stylish carrying cases for beauty professionals. These cases organize, protect, transport and store styling tools and accessories.
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