THE FOUNDATION FOR GROWTH in any salon business starts with the 4Rs—referral, retention, rebooking and retailing. A new section of Redken’s website, “My Business Toolbox,” provides everything salons need to promote their salon and boost profi ts immediately. Salons can plan promotions to bring in new clients, and get existing clients back to the salon on a regular schedule.
“There’s only one thing more disastrous than not having promotional programs that grow the 4Rs,” states Michael Cole, president of the Salon Development Corporation. “Not having them and thinking it doesn’t matter. Redken.com’s My Business Toolbox offerings are as much a survival kit as they are a formula for success.”
The service helps salons design and print customizable promotional pieces, such as service menus, shelf talkers, posters, client cards and postcards. It can even help an owner purchase a targeted list of names in their communities and send the directmail pieces to the names.
“Redken is providing affordable tools that will empower salons to implement key business programs to drive salon sales,” states Rachel Weiss, senior director of Redken Interactive. “These tactics help salons identify their strengths and growth opportunities, and guide them toward developing action plans with quantifi able goals.”
Since Lorrain Williams, owner of Lorraine’s House of Styles in Hoboken, New Jersey, used the service to develop referral cards, she’s seen a 95 percent increase in new clients. We’ve also increased our retail sales,” she says. “Before only 30-40 percent of clients were buying products. Now with the reward card, 98 percent buy a product.”
My Business Toolbox features:
- Customizable, Redken-branded templates. Salons are able to customize certain pieces with their salon information, salon logo, promotional offers, color backgrounds and more.
- Easy-to-use format. Redken.com offers clear step-by-step directions to simplify and keep.
- Affordable and competitive rates. Redken has negotiated and partnered with a professional print vendor, to print, produce and deliver materials for salons. Salons can upload their client list, or purchase lists of prospective clients.
CLICK! To learn more about all the resources My Toolbox offers, visit redken.com/mybusinesstoolbox.