AT THE PREMIERE Orlando Beauty Show, Redken unveiled its Break Room—an online community for salon professionals that marries the concepts of Facebook, Match.com and LinkedIn. This new social network is exclusively for professionals, allowing for them to connect with each other; share business tips, challenges and successes; and learn from experts. Additionally, technicals and step-by-steps are included on the site, as well as group forums, job boards and a chat function.
The Break Room also will include blogs from industry experts. Michael Cole, a Redken Business Partner and founder of the program STEP UP! The Fast Track to Wealth, will blog about his experiences leading the Step Up program (a sort of “therapeutic financial bootcamp for hairdressers”). Shae Kalyani, vice president of marketing and communication, will host a blog called “Notes from the Road,” where she will discuss different business successes, failures and challenges. Additional contributions by Carmody Homan and Leah Freeman, Inspiring World of Redken Artists, and Jennifer Boutwell-Bustamante, Redken’s Ultimate Salon Makeover winner, can be found on the site. Create your profile today on redkensalon.com.
Contributors on Redken’s newly launched community, The Break Room, discuss details of the social networking site.