Make Yourself Available
Sometimes it’s not enough to send along staff members to talk to students at a local school—especially at a job fair or industry day. It’s important that you, the owner, to show up to talk about your salon—your mission, your vision, your passion and what your salon is all about.
“Owners are the very best people talk about their own salons,” says Kohler. “We usually have about 30 local salons come to the school on industry day, and every once in a while, a salon owner will send someone else to visit because they are too busy. And those top salons don’t do as well that day. Unless a manager is just unbelievable, I wouldn’t take that risk.”
You can hear more from Jill Kohler on maximizing your relationship with local schools at this year’s Salon Today 360°, taking place May 4-6 in Chicago. Visit www.salontoday360.com for more information and to register.