The best way for all salons to go beyond today’s tough economic climate and thrive in the recovery ahead is to share their success stories. P&G Salon Professional, with its brands Wella Professional, Sebastian Professional, Graham Webb International, Clairol Professional and Nioxin, launched the Road to Recovery program to ensure that salons have the business education, as well as the service and retail incentives, to help them emerge from the recession with a healthy and growing business.
“We’re not talking about just surviving in these changing times,” says Reuben Carranza, managing director of P&G Professional Care. “We are the trusted partners to those salons that are thriving. We’ve talked with many of our partner salons, especially those using our business-building techniques, and they are already seeing that ‘light at the end of the recession tunnel.’”
Here, owners of P&G’s partner salons share their success strategies:
“Customers want more value, and they’ll pay twice the amount if they are getting twice the service or product. You have to make a daily promise that you’re going to provide that value—even if it means staying late and opening early. We also have to remember we’ve chosen a service business as a career. We sell our work on its value to the customer, not its price. We have to educate ourselves in better business techniques and educate our staff to become the best professionals they can be.”
Eva Scrivo Salon
“We are staying very close to our staff these days, making sure they are on top of their game and their customer-service skills are where they need to be. We are constantly motivating them to improve. We have weekly ‘Mario Talks’ where we can answer any questions they may have. And, we always tell them how and what our company is doing to build business, so they know what is in store for them in the weeks ahead.”
Mario Tricoci Salons & Day Spas
Headquartered in Chicago
“Believe it or not, this is a great time to add innovative services or new products at the salon. Clients want value for the beauty dollar today, but they also want to be excited, and there’s nothing more exciting than a great new hair style or a product that makes it easy to create at home.”
Joseph Cozza Salon
P&G Salon Professional encourages salons to log on to pgsalonprofessional.com to sign up for e-mails that keep them on top of their business game. In addition, the company is offering a 90-day, no-risk opportunity to try Sebastian and Nioxin products. And, they are offering clients a 60-day, money-back satisfaction guarantee. Ask your sales representative about this all-win, no-lose chance to energize your business.