SALON TODAY doesn’t want to miss a minute of the bright future on the salon/spa horizon. “I see SALON TODAY continuing to adapt our themes to whatever is relevant in salon and spa owners’ lives,” forecasts current editor Laurel Smoke. “For example, we’ll report more about the environment and ‘green’ topics. We’ll tackle economic realities in a time when you must give clients a good reason to use their gas to drive to your location. We’ll help spas handle an increasingly global society as they welcome traveling guests who drop in not every week but, perhaps, twice a year.”
SALON TODAY frequently receives feedback from readers who have been named their local community’s “businessperson of the year” or whose salon has topped their city’s “best of” list. It’s heartening, and it’s humbling.
“That’s our goal,” says Smoke. “We want our readers to have the most sophisticated management practices, best-trained staff, most up-to-date decor, highest level of customer service, most effective marketing and prettiest retail displays.”
For 25 years now, our readers’ accomplishments have demonstrated that we’re hitting our target, and those successes are all the gratification we’ve needed. Well, almost all. Toot, toot!