The early 1990s marked a pivotal time for the industry, as salons were just getting their feet wet in day spa services. Was this a fad, or would salons be permanently redefined? SALON TODAY did the research, talked to industry consultants and conducted original surveys in order to fully explore the industry’s expanding potential. Also notable during this era, the establishment of The Salon Association (TSA) served independent salon owners with education, publicity and legislative activity. SALON TODAY and TSA co-sponsored annual Symposiums for this new breed of salon owner-talented and committed professionals who took themselves seriously not only as a creative force, but as businesspeople. TSA also laid the groundwork for the formation of the current Professional Beauty Association (PBA), while the success of Symposium set the stage for the 2006 launch of the annual SALON TODAY 360°, two days of intense business education and networking.
For many readers, a highly anticipated event each year is the arrival of the January issue, when we reveal the “SALON TODAY 200.” This list of the 200 salons that have experienced the most growth during the previous year debuted in 1998 and has been a popular fixture in the salon industry ever since. Organized into multiple profit categories, the detailed roster lets owners peek through the windows and into the files of lightning-growth salons to learn not only their earnings but also their expenditures, service prices, square footage, staff breakdown, redesign dates and, often most revealing, owners’ comments and tips.
We continue to receive mailbags of applications from owners aspiring to see their salons’ names among the ST 200, and not only for the heady honor of it all. In recent years, owners have discovered the power of leveraging this type of industry recognition for their marketing purposes, hanging the framed certificate and mentioning the award in their print advertising and “hold” phone messages.
Equally sought-after, the “Salons of the Year” issue marks our nod to gorgeous decor, with new and redesigned salons competing to be named among the elite 20 Salons of the Year in our June issue. SALON TODAY took over this award program from MODERN SALON in 2002 and added business information about each winning salon.
Other special issues through the years have included our annual technology issue, a look at salon software and other digital initiatives in the beauty industry, and several “power planners” that each laid out a full year’s calendar of must-dos and should-dos for the conscientious salon owner.
Signs of the Times