As SALON TODAY celebrates its silver anniversary, we take a look back at the topics that have defined salon and spa owners’ businesses.
Toot, toot! That’s just the sound of us tooting our own horn, celebrating the 25th anniversary of SALON TODAY. We don’t normally congratulate ourselves, at least not publicly, but such a significant occasion calls for us to drop the modesty. Kudos to all!
And by all, we mean you. Our salon and spa owner and manager readers have shared with us—and, by so doing, with each other—their most closely held secrets to success, their embarrassing anecdotes, their hopes and dreams for the future. How to push past the 7-percent profit industry average? Our readers spill all of their ideas with no thought to the competition down the block stealing their thunder. That humiliating mass staff walkout? Obviously not too mortifying to dish about it. The joy of watching your adult children jump into the family business? We were there for that moving moment, too.
Relying on salon professionals as many of the expert sources for articles has proven to be the easiest part of producing each monthly SALON TODAY issue. The generosity of salon and spa professionals outpaces that of any other industry. We not only stand by that statement, but extend it beyond the industry to local communities and, indeed, throughout the world. In fact, we’ve devoted several issues to the industry’s numerous and multifaceted philanthropic efforts. The remainder have reported on every aspect of salon operations, from big-picture topics like industry surveys and the dawn of the day spa to the smallest details of software innovations and decor trends.
The concept for a management journal originated with industry icon Howard Hafetz, president of the Raylon Corporation distributorship. As he toured the country conducting business classes for salon professionals, Hafetz saw the need for a national magazine that addressed a broad range of business topics related to running a salon. In 1983, he and wife, Vickie launched SALON TODAY.
When SALON TODAY was 10 years old, Vance Publishing acquired it as a sister publication to MODERN SALON. In the hands of first editor Michele Musgrove, who is now associate publisher of the company’s multi-media salon division, the new journal thrived, growing along with the industry it covered. In 1999, the formerly bi-monthly magazine went monthly; by 2000, SALON TODAY had racked up three ABBIES, the salon industry’s award program honoring exceptional reporting. We were the first publication to place salon owners on our covers and early to establish an online presence to offer access to complete articles. In September 2004, a larger, redesigned SALON TODAY emerged with updated graphics and refocused editorial.