Where itâs at:
Kiersten and Company Salon and Day Spa in Tallahassee, Florida
Description on menu: Mend damaged ends, reduce breakage, increase hair strength, infuse moisture and protect against thermal and chemical stress.
Application: Cover the clientâs hair with a plastic cap, place her under a warm dryer for 15 -20 minutes. This will allow the treatment to deeply penetrate the hair, leaving it silky soft, immensely shiny and manageable for styling.
How much it costs: $15
Salonâs profit on the service: âDeep Conditioning Treatments are highly profitable services!â says owner Kiersten Walden. âAs add-on services, they allow the stylist to increase the individual ticket, thus allowing them to reach their daily goal faster.â
How many appointments are made each month: 50-60 each month, per stylist.
How long it takes: 20-30 minutes.
Target market: African-American women and their daughters.
Special marketing tips for the service: âThis service is a fabulous alternative to hot oil treatments,â Walden says. âI suggest offering this service to clients with either natural or relaxed hair, and who battle dry, brittle hair.â