Network with salon professionals at ISBN

By Web Editor | 06/09/2010 2:26:00 PM


THE TERRANEA RESORT in Ranchos Palos Verdes, California, provided a paradise background for some eye-opening education and even more powerful networking at the 2010 annual conference of the International SalonSpa Business Network. Among the nearly 200 attendees were the owners and management of multiple salon locations, as well as manufacturers, industry consultants and benefit providers.

ISBN Board Member Tony Fiorentino (second from left) and his team from Hello Gorgeous Salons in New Jersey network at the President’s Reception.

The State of the Industry Panel tackled the tough questions. From left, L’Oreal Professionnel’s Pat Parenty, salon owner Marco Pelusi, Regis’ Mark Kartarik, American Crew’s Joshua Farmer, JPMS’ Luke Jacobellis and moderator SALON TODAY Editor Stacey Soble.

After a day of golf, Catalina Island site-seeing and the can’t miss President’s Reception, ISBN kicked things off by honoring OPI President George Schaeffer with the ISBN Legend Award. Then, members got down to business as SALON TODAY Editor Stacey Soble funneled challenging questions from the attendees to the State of the Industry Panel. Panelists included Pat Parenty, president of L’Oréal Professionnel Products Division; Luke Jacobellis, president of John Paul Mitchell Systems; Joshua Farmer, director of national accounts for American Crew; Mark Kartarik, executive vice president of Regis Corporation’s Franchise Division; and Marco Pelusi, celebrity stylist and owner of the Marco Pelusi Hair Studio in West Hollywood. The panelists tackled questions on the impact of the economy on the industry, what’s being done to fight diversion, and future growth opportunities for salons.

Guest speakers provided some intriguing food for thought. Bob Prosen, president and CEO of The Prosen Center for Business Advancement, showed members how to increase performance, productivity and profit through accountability-based leadership. And Social Networking Guru Jenny DeVaughn pulled examples from ISBN attendees’ social networking sites to show how the new media can be used to drive client interest, create brand awareness and increase revenues. Her followup roundtable sessions were packed as attendees, armed with their mobile phones, learned more about Foursquare, Facebook and Twitter.

ISBN attendees were encouraged to customize their own conference experience by choosing among eight roundtable discussions, on diverse topics from labor law to lease negotiations to marketing, and to set up speed meetings with a roomful of exhibitors.

George Schaeffer, president of OPI Products, was honored with the ISBN Legend Award, which recognizes industry partners who have made extraordinary contributions to the growth of the professional salon industry.

ISBN President Gordon Logan, founder and CEO of SportClips, welcomes attendees.

Szabo Salon’s S.J. Szabo, Conair’s Brooke Carlson, Satin Smooth’s Susanna Disotto, and Design 1 Salon Spa’s Larry Walt catch up at the Cinco De Mayo-themed President’s Reception.

CLICK! For more information in joining ISBN or attending the 2011 Conference May 15-17 in Amelia Island, Florida, visit

See ISBN highlights and the State of the Industry Panel on






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