It also drives home the fact that while you’re willing to invest in your staff’s artistic growth, you are still running a business.
“Some of our stylists get local editorial work, and we ask the publication to list the stylist’s name as well as the name of our salon,” says Ruiz, who has been doing photo shoots with his team for about a decade and still enjoys assisting in shoots for other hairdresser friends. “Typically these shoots take place during a workday, so I have to let them out of the salon, but giving us credit makes up for that. We act as a sort of agency and permit stylists to use the pictures for their own portfolios.”
In Los Angeles, where images on film and in print almost replace reality, the very nature of a hair shot is seductive and recruits even more effectively than hair seen in person, maintains California hair photographer Steven Barston (www.stevenbarston.com). “Hair done on a client in a three-dimensional world is not the same as hair done on a model in two-dimensional print,” he says. “Out here, this is the kind of thing that gets salons more business.”
Even in small-city Pennsylvania, Shortino says the money involved is worth it. “Consider it an investment in your whole staff, an investment in your salon,” he advises. And if it is a bit indulgent, that’s okay, too.
“The photo shoot should be fun!” Shortino adds. “It should be about what you want and who you want to be.”
Linger by the magazine racks of any large drugstore chain, and you’ll discover an abundance of consumer publications that may welcome your photo submissions. They include:
- Cut & Color
- Hair Cut & Style
- Short Hair
- Hairdo Short Styles
- Hair Style Showcase
- Sophisticates Black Hair Styles and Care Guide
- Glam Hair Gallery
- Celebrity Hairstyles
15 Minutes of Fame
Living in L.A., photographer Steven Barston thought he could spot a celebrity when he saw one. He didn’t understand what was happening when the salon he shoots tests with, Hairroin Salon in Hollywood, California, brought him to a “celebrity” shoot where he didn’t recognize anyone.
“It turns out they were Internet and MySpace celebrities,” Barston recalls, “I was saying, ‘Who are these people?’ But their sites get so many hits! People were coming into the salon just because these ‘celebrities’ posted on their MySpace page that they got their hair done there.”
Look around your town; an online personality may be available for a photo shoot!If you want to learn how to produce your own photoshoot, read Camera Ready by Rosanne Ullman.