Creative Competition

Salon clients and other VIP guests crowded the Ameristar Casino Home Nightclub in St. Louis recently to cheer on stylists from six area salons who competed in the first annual Battle of the Hair Salons. “It was an enormous success,” says Maureen Umlauf, a representative for Dominic Michael Salon, in Clayton, Missouri. “The place was just mobbed.”

Stylists had 10-15 minutes to produce each of the three looks: Day, Night and Avante Guard. Draped in smocks, models showed off their first two ‘dos and saved their head-to-toe complete look for the final style. The winning salon, Dominic Michael Salon, was voted for by audience applause. 

 Battle of the Hair Salons in STL
Members of the Dominic Michael Staff.
 Battle of the Hair Salons in STL
Dominic Michael Staff: Cindy Brown, Stephen Kinworth (Producer), Bethany Laska.
 Battle of the Hair Salons in STL
Avant Garde Look.