Since the Bold and Beautiful became involved with cancer-related programs, 25 children in the area have been diagnosed with cancer. So, The Wig Bank decided to launch some programming through the local high schools to help with education and early detection. “For example, there’s a program for young women which teaches them how to do a breast examine and what breast cancer feels like; and there’s a separate class for young men which educates them about testicular cancer.”
“We started out years ago selling hot dogs to raise money and now we’re hosting large-scale events at the country club to help pay for the wigs, gas cards for children who have to travel to special medical clinics, as well as to help pay off the house,” says Icard. Over the years, The Wig Bank program has received some impressive national recognition, including America Cancer Society’s Golden Scissor Award; the 2008 Governor’s Award for Volunteers; the 2009 National Acts of Caring Award and the American Cancer Society Sunrise Award. Recently, Icard captured a first-place grant of $5,000 from Wella’s Hairdressers at Heart Charity Challenge.
David Icard offering wig-styling services in his Bold and Beautiful salon. "We are so excited to know we have our professional beauty manufacturers behind us, and we plan to use the grant money to help purchase wigs and continue the education programs for the children. The educational material for these programs is very expensive,” says Icard. “We’re also working on what’s been the hardest task so far – to develop educational programming that reaches out to men.”
Around town, the Bold and Beautiful has become known as “the salon with a heart,” says Icard. “And, while that doesn’t hurt our business, it isn’t why we started doing it. But it’s certainly inspiring when someone comes up to you and thanks you for helping their mom, grandmother or friend.”
In 2013, Wella's Hairdressers at Heart Charity Challenge awarded 20 finalists with grants that totalled $43,000. The next Wella“Supports Your Cause” Charity Challenge will commence in the spring of 2014. For more information and updates, please visit hairdressersatheart.com.