PM: First of all, I don’t use a business card anymore, I use a QR code. People shove business cards in their purse or their pocket and lose it or wash it or forget it. But when someone scans your QR code they have all your information and you know it’s all entered correctly and they won’t lose it. Another reason I love QR codes is it gives our clients a reason to brag about us. One of the things we did when we had the salon was ask each of our team members to pick their favorite product off the shelf and record a little two- or three-minute video on their Smartphone of why they liked it and how they would use it at home. Post the video to YouTube, copy the URL, then go to a website that allows you to make free QR codes—I like i-nigma.com. It puts it right into your photo library and from there you can print out QR stickers that you can put right on the bottle. When your guest goes home, they can pull up a video and see their stylist telling them how to use this product. When they want to brag to their friends about why they should come to your salon they can pull up the video and show them how cool your salon is. And, it’s absolutely free.