Scoping Out Twitter

By Kelly Ehlers | 08/29/2014 2:06:00 PM


Now that we’ve learned the sizing deets on Instagram, we move next to the platform that focuses on, well, word counts. Picture it, you scroll through your Twitter feed on your mobile phone and all you see are tiny, two-centimeter square brand images of your following profiles.  The small photos may seem insignificant, but it’s still the foremost image that represents your brand across the entire platform.  That being said, make sure it is of the highest quality – we’re talking 440 x 220 for optimization!

In addition, the partner image to maximize your Twitter profile is the header photo. This ‘Big Kahuna” pic spreads across the entire top of your profile (think Facebook cover image).  Focus on choosing a photo that is attention grabbing, and most importantly, of great quality, 1500 x 500 quality.

No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!

Next, get your ‘pinning’ skills ready… I’ll show you the dos and don’ts of Pinterest photo sizing.


Connect With Evoke Brands, Inc:














At Evoke Brands, Inc. we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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