STAMP 2014: Atelier Print Ad

By Stacey Soble | 08/25/2014 10:06:00 PM

 

Not so Misérables
Atelier Salon & Studio, San Jose, California
Owned by: Karie Bennett

When Atelier Salon was invited to create historically accurate hair and makeup for a community production of Les Misérables, the opportunity to promote the salon’s services to more than 3,000 theater-goers was too good to pass up. Working with Imaginal Marketing, Bennett created an eye-catching, modern version of the infamous Les Miserables poster for the event program. “The main difference: Our ad had a QR code for $20 off the first service,” says Bennett.

 

 

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ABOUT THE AUTHOR: Stacey Soble

Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at ssobley@vancepublishing.com.

 


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