Not so Misérables
Atelier Salon & Studio, San Jose, California
Owned by: Karie Bennett
When Atelier Salon was invited to create historically accurate hair and makeup for a community production of Les Misérables, the opportunity to promote the salon’s services to more than 3,000 theater-goers was too good to pass up. Working with Imaginal Marketing, Bennett created an eye-catching, modern version of the infamous Les Miserables poster for the event program. “The main difference: Our ad had a QR code for $20 off the first service,” says Bennett.