I love following your Pinterest boards, by the way, how do you keep your social media content hip, current and relevant?
Thank you! I am a bit obsessed with Pinterest. On the platform, my bio reads that I am (of course) a hairstylist, but also a fashion entrepreneur. I feel it’s so important to stay up to date with fashion trends that are happening all over the globe – and social media is the perfect way to do so. I enjoy browsing other boards and love finding DIY blogs that associate with someone’s personal style. It gives you a well-rounded look at what’s hot.
Do you think social media should be a skill taught during beauty school?
Definitely. I think social media should be taught in beauty school, if not before! In today’s connected world, we all turn to Facebook or Instagram to see what brands or other artists are up to. We should be teaching the basics of how to get started building your professional brand on social media. I believe it’s something that students should be aware of both during school and after beauty school. It’s a great way to showcase what they have done (by building a portfolio) and document how far they have come with their skillsets. It’s also a great tool when looking for employment.
Do you believe social media will play a big role in your continued success?
I believe so! Social media is the quickest way to showcase your work and eventsto mass quantities of people. It is all about growing in this industry. Growing your professional brand – and your skillset.
And, finally – what is your advice to other up-and-coming stylists?
Take criticism with an open mind, then learn from it….don’t fight it. Participate in every competition you can, find a mentor that will push you and at the same time teach you the ropes. Don’t be afraid to ask for help because after all, we don’t know everything…just yet!
Another great interview with a young, up-and-coming stylist! Shout out to Kathryn for her amazing talents and how she’s been able to grow her professional brand in very short timeframe!
For more tips and tricks on building your brand check out StyleSync, our online social media training, personal branding and business education platform designed specifically for salon owners and stylists. We’re also serving up daily tips on our Facebook page!
Connect with Kathryn here: