Meet Kathryn Hornick. She’s a young stylist – and a creative force to be reckoned with. With a little over a year in the industry under her belt (unbelievable, right!), there’s no doubt she’s well on her way to navigating the complicated waters of social media to grow her personal brand.
You may recognize Kathryn as one of the Procter & Gamble Salon Professional “Team I.C.A.N”members who won the RAW competition last year, and since then, she’s been using her social prowess to take her career up a notch. Here’s a look at her social persona and why Kathryn believes social media education should be taught at every level of the game.
Looking back on the last year, tell us what it has been like.
This past year has felt like a dream. It has been a lot of work, and I have learned so much. Every time I think back to what has happened, I am tremendously grateful. Having only been in the industry for a little over a year and being surrounded by so many different people has broadened my horizons as to what you really can learn and achieve; the possibilities are endless.
You were part of the winning “Team I.C.A.N.,” P&G Salon Professional’s RAW Team at one of the nation's biggest show competitions. Where do you find your inspiration to continuing exceling as a young stylist?
I find a lot of my inspiration through music, whether it’s the underlying bass or emotion the song brings out - everything is possessed through movement. I also love the ever-changing world of fashion. As you know, looks are constantly changing but ever so slightly from season to season. Fashion portrays many different textures, patterns, colors and shapes that I find inspiring. And finally, nature, much like fashion, it constantly changing (especially here in Minnesota!) so I’m able to take those seasonal palette and draw from those. I always carry my ‘Inspiration Book’ with me so I can be ready to sketch my next look at a moment’s notice.
One thing that I love about young artists is their creativity and flexibilitybecause it transfers so well into a successful online presence. What social media tools do youuse to promote yourself as an artist as well as your salon?
I tend to use Facebook as my go-to tool.I also feel like Instagram is the easiest and fastest way to put out new work with a simple image and the right hashtags. It's great for following your “hair idols” and seeing what they are up to. These tools allow you to source daily inspiration.