Online For the Holiday: Share DIY Ideas Using Pinterest

By Kelly Ehlers | 12/11/2012 10:00:00 AM


In honor of the season I am beginning a special Holiday-focused blog series in which I will give you three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!

We've already taken a look at building buzz and client loyalty, as well as making a difference in the community, now we will use one of our favorite platforms for a bit of virtual 'hide - n - seek.'

Style Sync Pinterest Since your clients will be upping the style-anty during the season and many will be turning to Pinterest to check out great DIY looks. Make sure your salon’s Pinterest is up to par by creating how-to boards within your account. Take advantage of your stylists knowledge by asking each of them to recreate a holiday look, snap a few photos and pin to your board.

And, for a little extra fun, hide a coupon in your holiday how-to style board to reward your clients for searching your looks.

Creating one of these  Pinterest boards will not create buzz alone. You must use your relationships with your clients to inform them about events and remind them to visit your social media accounts often!

All of these fabulous holiday ideas build on the foundation of the relationships you have with your clients inside the salon. Piggy-back on your already splendid customer service and help everyone remember that we are all just looking to feel beautiful this holiday season.

Stay tuned for the final post in the Holiday series where we’ll focus on Foursquare. And, remember, it’s the ‘most wonderful time of the year’ to create buzz through social media.

For more tips and tricks on building your on-line brand check out StyleSync, our on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists. We offer daily tips on our Facebook page, and monthly campaign strategies on our education platform. Go to: and be sure to ‘like’ us on Facebook


As always, feel free to contact me at: with any questions or comments.

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Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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