Online For The Holidays: Foursquare Check-In For Charity

By Kelly Ehlers | 12/17/2012 9:00:00 AM


In honor of the season I’ve been writing a special Holiday-focused blog series to give you some simple ideas to implement on your salon’s social networks. The most exciting part about off the ideas is that they only require a small amount of customization to make them your own!

Last week we looked at using Pinterest to showcase do-it-yourself Holiday looks for your clients. This week we will put our social networks to good use and make a difference in the your salon's community.

This week, team up with your clients to give to those less fortunate by creating a charitable Foursquare campaign.

Each time a client ‘checks in’ on Foursquare at your salon during the holiday season donate a product or service to a local charity in need. This is easy to set-up and even easier to manage if you have control of your Foursquare account. Keep in mind that Foursquare helps you spread the word virally by publishing your client’s check-ins on their social networks. Create a simple poster for your salon highlighting the campaign and be sure to inform your stylists and staff so they can spread the word during each appointment!

Hopefully these ideas have sparked some ideas within your salon and how you can use your social platforms to reward your clients, showcase looks – and help your community!

For more tips and tricks on building your on-line brand check out StyleSync, our on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists. We offer daily tips on our Facebook page, and monthly campaign strategies on our education platform. Go to: and be sure to ‘like’ us on Facebook


As always, feel free to contact me at: with any questions or comments.

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Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.


At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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