Katey-Bug Browne - Using Social To Grow Your Personal Brand

click image to zoom How do you keep your social media content hip, current and relevant?

I try to post things that I am doing now or what I will be doing. Not about what has happened or what I have done. I post pictures of my clients in the salon almost every day to keep it up to date. I share links that pages have posted or pictures they have put on.

Do you think social media should be a skill taught during/throughout beauty school today?

I think so.  Social media is so important. Almost everyone has a Facebook. Putting your work on there and letting people see what you are up to can help you get your name out there. Twitter, Instagram, Hairbrained.me, are all really great tools to show people what you are doing and show them your work.

What is your advice to up and coming artists? How do you think tomorrow's stylists will use social media to enhance the industry?

My advice to up and coming artists is to follow all of the top artists on Facebook. Like their pictures, comment on their work – and eventually they will notice your name popping up everywhere. Also, they will see what you post in their News Feed.

As Katey-Bug says, Facebook has become the stylist's personal PR tool, and I agree, social media will dominate in 2013. The more you can promote your salon, or your personal brand as a stylist, the larger network you will create. Katey-Bug has done a great job promoting her work on-line, using sites like Facebook as a virtual portfolio where industry leaders and clients can view her work all in one place!

If you are looking for tips and tricks to growing your on-line brand check out www.stylesync.me, our social media branding platform that with educational videos and branding strategies...who knows, this could be YOUR year.

Connect with Katey-Bug:

As always, feel free to contact me at: kehlers@evokebrands.com with any questions or comments.

About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.