It’s Twitter Time

By Kelly Ehlers | 05/14/2014 8:27:00 AM

 

 

Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.

Twitter began as a social platform, solely meant for friends to connect via an SMS-based network. But boy, has it changed. If you’re still using your salon’s twitter merely to let your friends know what you’re up to at work – you’re missing out! Nowadays, Twitter is all about using those friendly conversations to build relationships for your business. Yes, that’s right, and not just as a side project. This is the simple “How-To Twitter” – the right way! – in order to drive tangible sales for your salon:

 

1. Someone follows your salon.

2. Engage with that person over time about what they want to talk about, slowly building a solid, meaningful relationship.

3. One of your tweets will catch that follower’s eye, and suddenly, the trusted relationship that you built up by constantly engaging turns your follower into a client.

 

It can be as easy as that. According to a Twitter poll, 60% of respondents said they have purchased something from a business because of Twitter, and 43% intend to purchase regularly. That’s huge! With something this simple and effective, it’s a must to spend the extra time keeping up to date on Twitter’s newest features. So come on, don’t wait – it’s Twitter time!

**Bonus Tip: Want to build your follower base quickly to connect with more clients? Two words: Promoted Account.

**DOUBLE Bonus Tip: Two new features to keep an eye on:

1. Twitter Collage: You don’t have to choose just one pic! Semi-unpredictable, but potentially hilarious, Twitter’s new collage feature allows you to choose up to four photos to post, all in one tweet. Check out @Mashable for a how-to! http://on.mash.to/1mzO7ie

2. New Profile Layout: Thought you were on Facebook? Nope, that’s just Twitter’s new profile design, which is eerily similar to Facebook’s Profile layout. What’s different? You now have a large header image (AKA cover photo), square profile pic in the upper left corner, and choices for what types of tweets you want to appear in your main feed. In addition, the more engagement a tweet receives, the bigger it appears on your page! Get all the details from the guru’s at @Mashable. - http://on.mash.to/1kJM9X1

 

Connect With Evoke Brand Strategies:

 

Web:         www.evokebrands.com

 

Facebook:   www.facebook.com/evokebrandstrategies

 

Blog:         www.evokebrands.tumblr.com

 

Twitter:      www.twitter.com/kellyehlers

 

LinkedIn:    www.linkedin.com/in/kellyehlers

 

Pinterest:    www.pinterest.com/evokebrands

 

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. 

 

 

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ABOUT THE AUTHOR: Kelly Ehlers

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to www.evokebrands.com, and follow her blog at www.stylesync.me.

 


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