Do you know Brenton Lee? Well you should. He’s an up-and-coming, award-winning stylist that’s acing the social media scene. Lee started cutting hair at 14 and enrolled in beauty school at 16 years of age and today, at 23, opened his own salon in Pasadena, CA.
One of things that we LOVE about Lee is his "online voice." Three time Wella Trend Vision finalist and part of the winning RAW Team P&G Professional, Lee is as much of an entrepreneur behind the chair, and as he is a business owner. He understands the importance of social media and has embraced technology to help drive both his personal brand – and salon brand.
His social style is casual and professional, he is the capital K--King of Instagram and no doubt is ahead of the game integrating his salon and the online world. Here’s a look why he’s convinced stylists can’t ignore social media:
Your journey has been an incredible one - you seem destined for greatness! Looking back on the last couple years can you even begin to describe what it has been like?
Wow, these last few years have been a truly amazing journey. It has been exciting, stressful, but most importantly rewarding. I'm so happy to have many amazing people put in my life that keep me inspired. I love what I do, I try to stay positive work hard and continue to let blessings come.
You've recently opened a salon AND were part of the winning RAW Team P&G Salon Professional team at one of the nation's biggest show competitions, where do you get your inspiration/motivation?
My biggest motivation is the opportunity to make a difference. I want to make a difference to all who are around me. My clients and staff at my salon. I want to be the best I can at what I do and I want to help other hairdressers who want to be the best at what they do.
Starting your own business can be a stressful time. What do you do to promote your salon?
To promote I have to say I've tried a little of everything. From stickers, flyers, newspaper, social media, email blast, yelp, business cards, events etc. Our main way to promote has been through word of mouth from our existing clients and on social media.
One thing that I love about young artists is their creativity and flexibility because it transfers so well into online presence. What social media tools do you use to promote yourself as an artist as well as your salon?