What I see happening now is amazing! I get clients who come in just based on my esthetic on my Tumblr blog, which is great. The client already has a feel for my work, and our taste is similar based on the inspiration I’m posting on my blog. Additionally, a lot of my clients look to my blog for a starting point for their next color. It’s my goal to constantly create trends and open up my clients to creative ideas – Tumblr is a great outlet to do so.
What are your top 5 blogs to follow?
- Sloane Cuts You on the Opening Ceremony Blog
- Goddess Huntress
- Thomas Dunkin Hair
- Beauty By Bens
Being a colorist is an art form, what other artistic outlets do you enjoy?
I enjoy art in all forms – taking the concepts and conceptualizing ideas from all mediums. I often create inspiration boards for ideas and for future trend forecasting.
What we can see when we look at Friedman's awesome career is that art can be an online expression as well. Tumblr is a great place to express your creativity, showcase your work, and gain inspiration. When you visit "Color Makes All The Difference” it's an art gallery, and an online advertisement for Friedman's brand, one that’s no doubt helped the talented colorist build both her personal brand – and her clientele.
To connect with Friedman, check out her social networks here:
| Tumblr | |
| https://twitter.com/auracolorist | |
| Website | http://aurafriedmancolorist.com/ |
For more tips and tricks on building your online brand with Tumblr and other social media resources check out StyleSync, a new, online education site built specifically for the salon industry! Go to: www.StyleSync.me for more information.
As always, feel free to contact me at: kehlers@evokebrands.com with any quesitons and, be sure to "like" our Facebook page.
As always, feel free to contact me at: kehlers@evokebrands.com with any questions or comments.
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Connect With Evoke Brand Strategies: |
Connect With Style Sync |
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Web: www.evokebrands.com |
StyleSync: www.stylesync.me |
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Facebook: www.facebook.com/evokebrandstrategies |
Facebook: www.facebook.com/stylesync |
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Blog: www.blog.stylesync.me |
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About www.StyleSync.me:
Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.
Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.
About www.EvokeBrands.com:
At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.
Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. 
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