Marketing, PR + Philanthropy

Get training tips on salon marketing, public relations and philanthropy.


 

Girl Power: Debra Penzone's True Beauty Initiative

By Stacey Soble | Updated: 04/24/2014 11:20:00 PM
By digging deep and sharing her own personal story, Charles Penzone Salons’ Debra Penzone empowers young girls to discover and celebrate their own unique qualities.
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Don’t Be Boring! Tips for an Evolving Facebook News Feed.

By Kelly Ehlers | Updated: 04/18/2014 11:37:00 AM
Facebook has announced that it is cleaning up the content that appears in its users newsfeeds. What does this mean? Never fear, because I’m here to protect you! Let’s be sure that your content is rich and engaging and your posts will be good to go!
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PERSPECTIVES: How to be a Green Company

By Lauren Quick | Updated: 04/11/2014 3:56:00 PM
Being good to the Earth as well as to your clients is becoming an increasingly vital part of the salon industry. We ask an owner, distributor and manufacturer, “What is your company doing to be a good environmental steward, and how do you communicate that to your clients?”
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MARKETING: Using Signs to Promote Your Business

By Lauren Quick | Updated: 04/10/2014 1:04:00 PM
We're of the opinion that clever, smart and bold signs are underutilized to promote salons. See some examples to get the ball rolling on your next sign!
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Sweets, selfies and your social reputation.

By Kelly Ehlers | Updated: 04/09/2014 9:59:00 AM
In this day and age, if a brand doesn’t have a social presence…it’s like they don’t exist! But it’s not strictly about promoting your salon or products. It’s about feeding your consumers’ digital sweet tooth; a sweet tooth for three concepts with which we can all relate to, right? Candy, selfies, and a social reputation.
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Why Do You Need a Social Media Team?

By Kelly Ehlers | Updated: 03/31/2014 2:47:00 PM
You can create all of the hype about your salon, but if you're not on the social-spape, no one will hear it.
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