Marketing, PR + Philanthropy

Get training tips on salon marketing, public relations and philanthropy.


 

It’s Twitter Time

By Kelly Ehlers | Updated: 05/14/2014 8:27:00 AM
Twitter has been running the road lately, making changes left and right and dominating the social space. It can be hard to keep up! I’ve been asked why salons should stay up-to-date with the flighty bird, so let me tell you the secret – it helps build your relationships.
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Justice and Soul Foundation Exceeds Goal at Fund-raising Event

By Stacey Soble | Updated: 05/12/2014 11:20:00 PM
Seven Seattle-area salons and a school unite for a fund-raising fashion show for Justice and Soul, a non-profit organization focused on eliminating the sexual exploitation of young women and children.
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Congratulations 2014 SALONS OF THE YEAR!

By Stacey Soble | Updated: 05/12/2014 12:16:00 PM
SALONS OF THE YEAR, SALON TODAY’s renowned competition for salon and spa design is in its final judging stages for 2014. We are proud to announce this year’s 20 SALONS OF DISTINCTION, the finalists who will all be honored in the commemorative June 2014 issue, and who now proceed to the final round of judging.
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The Countdown to Your Social Media BLASTOFF!

By Kelly Ehlers | Updated: 05/08/2014 3:57:00 PM
If a picture is worth a thousand words, what’s the going rate for a collage? AKA: Get snapping, people! But, don’t get your hair in a knot. With this Social Media Photo Countdown, your salon is sure to blastoff into superstar visibility in no time.
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Quick Tip: Our Favorite New Insta-Feature

By Kelly Ehlers | Updated: 04/30/2014 12:05:00 PM
Here at Evoke Brands we’re obsessed with Instagram. And when I say obsessed, I mean we eat, sleep and breathe it! *hint – @EvokeBrands - hint* So you can imagine the excitement in the air at the office when Instagram comes out with a new feature that makes our lives easier. We just can’t help but share what we love about it – and also how awesome of a tool it is for businesses and salons to amp up their social game.
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The Age of the Guest Experience

By Stacey Soble | Updated: 04/30/2014 10:51:00 AM
Today’s savviest beauty customers are shopping for experiences, and will pledge their loyalty to salons and spas that deliver. The industry’s hospitality masters share how to create and maintain a competitive edge through the guest experience.
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