Get training tips on salon marketing, public relations and philanthropy.
By Stacey Soble | Updated: 12/06/2010 2:10:49 PM
As salon owner Terry Folawn took account of all the specials retailers in her area were offering for Black Friday this year, she decided to implement her own version at The Spa @ Folawn's in San Antonio, Texas. From 6 a.m. to 8 a.m., clients who purchased a $100 gift card received a second $100 gift card for free. For the rest of the day, the not-so-early risers who purchased a $100 gift card received a $25 gift card.
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By Stacey Soble | Updated: 12/03/2010 4:31:13 PM
It's the majesty of the centrally-located, 14-foot Christmas tree that first strikes clients to Salon Roux, in Paso Robles. But on closer examination, it's the tree's 60-plus 'ornaments' nestled among the garlands and lights that leave clients in awe. For each one of the formally-printed, cream-colored ornament cards details a individual donation, from B&B getaways to bundles of beauty products to private tours and tastings at local wineries.
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Updated: 12/03/2010 12:14:46 PM
Through the help of their stylists, clients, and business partners, REgis Corporation raised more than $1 million for the Regis Foundation for Breast Cancer Research during its October Clip for the Cure event.
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Updated: 12/03/2010 11:06:18 AM
Elise Cheval Galluzzo, owner of Salon Cheval in Whittier, California, is not a hairdresser. Her background is in marketing and retail, but all her life she was the one who wanted to do everyone’s hair. Fascinated by the art of hairdressing, she opened a salon never losing sight of the importance of personal expression. To hone and stretch the staff’s creative energy, the entire team plans and executes frequent, themed photo shoots.
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By Stacey Soble | Updated: 11/03/2010 7:25:55 PM
Five years ago, Kaitlyn Kuehn began her cosmetology career at Martin's School of Cosmetology before being discovered by Tina Morschauser, co-owner of Rejuvenation Spa in Madison, Wisconsin. In that relatively short time, Kuehn has turned herself into a $100,000 a year stylist. Lindsey Sekeres, the spa's guest coordinator and an up-and-coming reporter, recently interviewed Kuehn, asking what's led to her amazing success in such a competitive and self-motivated industry:
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By Stacey Soble | Updated: 10/26/2010 5:52:53 PM
The Internet is a big, limitless place where the rules of everyday life don't always apply. You can say whatever you want to say...right? Well actually, no, you can't—or at least, you shouldn't. Especially if your online presence is connected to your professional image. The fact of the matter is, just as there is proper etiquette in the "real" world, there's a right way and a wrong way to behave in the online world, too. In fact, says Barry Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business, how you choose to communicate can have a very real impact on your relationships with employees, customers, and partners.
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