Marketing, PR + Philanthropy

Get training tips on salon marketing, public relations and philanthropy.


 

Are You Ready For Prime Time?

Updated: 03/29/2013 9:37:00 AM
After analyzing their appointment histories, these salons identify their scheduling sweet spots--open hours when they can be the most productive and profitable.
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Vito Mazza Salon & Spa Raises $17,500 for Hurricane Sandy Victims

By Lauren Salapatek | Updated: 03/27/2013 2:47:00 PM
Vito Mazza Salon & Spa recently hosted a holiday “Season of Giving” fundraiser to give back to the local communities affected by Hurricane Sandy. The December calendar of events included donating 10% of all gift card and retail purchases, a cut-a-thon, toy drive, coat and food drive.
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Facebook Pushes Photos With Latest Update

By Lauren Salapatek | Updated: 03/27/2013 10:59:00 AM
Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes may mean for brands, explains salon marketing expert Valorie Reavis.
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Nick Shatarah, on Paving His Way Through Social Media

By Kelly Ehlers | Updated: 03/25/2013 9:00:00 AM
From his blog that explores his editorial work, to his professional Facebook page that highlights the day-to-day life of a stylist, to his candid Instagram account (he certainly is a Style Sync #fotohefe!), Nick Shatarah has mastered the social branding side of the biz.
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Jeff Grissler Shares Tips from Ready, Set, Go

By Maggie Mulhern | Updated: 03/21/2013 8:53:00 AM
Jeff Grissler chats about his new book: Ready, Set, Go, A salon Owner's Guide To Wealth.
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America’s Beauty Show, “Social” Wrap-Up!

By Kelly Ehlers | Updated: 03/13/2013 5:10:00 PM
It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.
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